Tactical & Practical Currently Crushing: Our MYSTERY Watch Promo
Dec 20, 2024
Discover the game-changing Mystery Watch promotional strategy that turned skepticism into success. The discussion highlights the critical elements of timing and pricing, as well as the importance of audience segmentation. Learn how optimizing these factors can drive inventory sales and boost profits during key promotional events. Plus, hear about the powerful tools that are reshaping the landscape of profit optimization and SMS marketing!
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Initial Dislike for Mystery Promos
- The host initially disliked mystery item promos, believing they wouldn't work for his fashion timepiece brand.
- He thought customers wouldn't gamble on a watch they might dislike.
First Mystery Watch Promo
- On December 7, 2023, they ran their first mystery watch promo, pricing it at $99 to clear out inventory.
- The promotion was a huge success, exceeding expectations.
Sales Hangover
- Despite the initial success, the following days saw a dip in sales, a "hangover" effect.
- This was attributed to the segmentation of the promotion targeting unengaged customers.