Tactical & Practical The 3 Pillars of Our CRO Strategy
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Jan 14, 2025 Dive into evolving strategies for profit and revenue optimization in 2025! Explore how continuous testing of prices, content, and site navigation can boost customer engagement and drive revenue. Discover the power of refining your approach to maximize profits per session and the importance of focusing on high-margin products. It's all about leveraging innovative tactics to ensure you’re not leaving money on the table!
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PRO over CRO
- Nate's CRO strategy focuses on profit and revenue optimization (PRO).
- This aims to increase not just conversions, but overall profit per session.
Impact of Simple Tactics
- By focusing on testing prices, offers, and landing page content, Nate scaled site traffic by 80%.
- This also increased profit, revenue per session, conversion rate, and average order value.
Never Stop Testing Prices
- Continuously test prices and offers, as optimal values change over time.
- Don't assume a price test from years ago remains valid today.