The Dave Gerhardt Show

Mitch Briggs and Betsy Koliba from Demandwell join Dave G to discuss SEO. They cover topics such as content strategy, choosing topics, measuring success, using AI for SEO, and the relevance of blogs in 2023.

Jonny Ross, Senior Manager, Brand Partner Marketing at Strava, talks about building a B2B marketing function from scratch at a consumer company. They discuss Strava's sponsored challenges and marketing strategy, the appeal of working for a well-known brand, differentiation and category creation in marketing, the impending AI revolution in content creation and marketing, and the potential of AI in marketing.

Miranda Babbitt, Senior Partner Marketing Specialist at Zapier, discusses the role and strategies of partner marketing in B2B SaaS. She shares examples of success stories at Zapier and emphasizes the importance of customized messaging, guidance, and automated emails. They also discuss building partnerships for less-known brands and the risks of churn in partner marketing.

Anthony Pierri, co-founder of Fletch PMM, discusses the importance of website positioning, differentiation, and clear messaging in B2B SaaS startups. They explore a framework for positioning, the significance of inbound relationships, and the need for a clear differentiator. They also emphasize the importance of clear messaging on websites, including the homepage headline and value proposition positioning statement.

Thanks for listening to 99 episodes of the Exit Five podcast; here's episode 100. Dave is joined by a crew of B2B marketers: Kaylee Edmondson, Lashay Lewis, Tas Bober, and Tim Davidson. Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exit5marketing***This episode is brought to you by Demandwell. This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos. Get your free keyword feasibility assessment today at demandwell.com/keywords.Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It’s the only way you can truly “own” your audience.But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

John Short, Founder & CEO of Compound Growth Marketing, discusses underrated partner marketing, ABM tactics, marketing salaries, and the power of co-promotion. They also talk about productivity, employee satisfaction, building relationships, and the impact of the economic climate on budgets and salaries.

B2B digital marketing strategist Tas Bober discusses the role of digital marketing, mistakes with B2B websites, the role of a website in the buying process, LinkedIn and organic content, starting a career in digital marketing, and using data to advocate for salary increases.

April Dunford, B2B positioning expert and author, discusses positioning, differentiation, and lessons from 200+ B2B sales pitches. She emphasizes that positioning should be a cross-functional activity and provides a structure for a strong sales pitch. April explains the challenges of selling against the status quo and the importance of effective positioning and differentiation in B2B sales pitches.

Rowan Tonkin, CMO at Planful, shares tips to build a powerful marketing plan that aligns with business objectives, strategies to gain plan approval, best practices for flawless execution, insights into scenario planning, and involving multiple stakeholders in the marketing plan.

Reid Robinson, Lead Product Manager for AI at Zapier, discusses the implications of AI in B2B marketing, automation of workflows using AI, integrating chat GPT with Zapier for B2B marketing automation, and the role of AI in sales and marketing. They also explore developments in video and audio space for content creators and emphasize the importance of incorporating AI tools in B2B sales and marketing.