The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

#103: B2B Marketing at Strava with Jonny Ross

Nov 17, 2023
Jonny Ross, Senior Manager, Brand Partner Marketing at Strava, talks about building a B2B marketing function from scratch at a consumer company. They discuss Strava's sponsored challenges and marketing strategy, the appeal of working for a well-known brand, differentiation and category creation in marketing, the impending AI revolution in content creation and marketing, and the potential of AI in marketing.
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