The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#103: B2B Marketing at Strava with Jonny Ross

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Differentiation and Category Creation in Marketing

An exploration of the concept of differentiation in marketing and its connection to category creation, with a focus on the first two laws from '22 immutable laws of marketing.' Emphasizing the significance of being a pioneer in a category rather than simply having a superior product, and the necessity of a positioning framework that addresses key questions for effective storytelling and positioning.

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