B2B Marketing with Dave Gerhardt
#95: The Role of AI in B2B Sales & Marketing and How To Futureproof Your Job (with Reid Robinson, Lead Product Manager for AI at Zapier)
Sep 19, 2023
Reid Robinson, Lead Product Manager for AI at Zapier, discusses the implications of AI in B2B marketing, automation of workflows using AI, integrating chat GPT with Zapier for B2B marketing automation, and the role of AI in sales and marketing. They also explore developments in video and audio space for content creators and emphasize the importance of incorporating AI tools in B2B sales and marketing.
50:59
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AI Summary
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Quick takeaways
- AI can automate time-consuming tasks in B2B marketing, freeing up resources for valuable work.
- Marketers must approach AI tools with caution and validate output to ensure alignment with brand guidelines.
Deep dives
AI's Role in Marketing: Enhancing Efficiency and Creativity
AI offers marketers the ability to automate tasks that are time-consuming and repetitive, freeing up resources to focus on more valuable and enjoyable work. It can assist with data extraction, transforming unstructured text into structured output. AI is also adept at summarizing content, whether it's call notes, freeform notes, or even entire podcasts. By leveraging AI, marketers can create draft emails, convert audio into text, and generate design briefs, streamlining processes in their organizations. To future-proof themselves, marketers should embrace learning about AI tools and workflows, and integrate AI into their systems and campaigns.
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