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#95: The Role of AI in B2B Sales & Marketing and How To Futureproof Your Job (with Reid Robinson, Lead Product Manager for AI at Zapier)

B2B Marketing with Dave Gerhardt

CHAPTER

The Role of AI in B2B Sales and Marketing

This chapter explores the use of AI in B2B sales and marketing, discussing its applications in automating tasks, analyzing writing style, and personalizing workflows. It emphasizes the need for human input and verification when using AI.

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