B2B Marketing with Dave Gerhardt
#98: The Role of Digital Marketing, B2B Website Mistakes, and How to Grow Your Salary as an Employee (with Tas Bober)
Oct 12, 2023
B2B digital marketing strategist Tas Bober discusses the role of digital marketing, mistakes with B2B websites, the role of a website in the buying process, LinkedIn and organic content, starting a career in digital marketing, and using data to advocate for salary increases.
56:51
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Quick takeaways
- For those starting in digital marketing, it is recommended to build something on your own, such as a blog or podcast, to gain experience and develop auxiliary skills.
- To save the company money, it is important to actively review and optimize the technology stack, eliminating unnecessary expenses and streamlining processes.
Deep dives
Starting in Digital Marketing
For those starting in digital marketing, it is recommended to build something on your own, such as a blog or podcast, to gain experience and develop auxiliary skills. This allows you to learn copywriting, networking, analytics, and other fundamental digital marketing skills. By creating your own content, you can showcase your abilities and create demand for your work. This approach also demonstrates your passion and commitment to the field.
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