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#98: The Role of Digital Marketing, B2B Website Mistakes, and How to Grow Your Salary as an Employee (with Tas Bober)

B2B Marketing with Dave Gerhardt

CHAPTER

The Role of Digital Marketing in B2B Companies

This chapter focuses on discussing digital marketing and its role in B2B companies. The guest speaker shares their personal experience and the difference between traditional marketing and digital marketing, emphasizing the importance of data and analytics. They also discuss the early days of digital marketing, the importance of technical skills, and the value of setting up tracking and measurement correctly.

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