The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Amrita Mathur is VP Marketing at Superside. Superside is a B2B SaaS company that provides a design subscription service for marketing and creative teams. We talk about how Superside went from $0 to $30M ARR in three years, marketing strategy, when to exploit vs. when to explore, marketing team structure, where to find efficiencies in marketing, how constraints can act as foundations for your entire go-to-market effort, the cost of missing out, making smarter marketing bets and more.Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfiveco***Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.aiThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more00:00.58dgmgAh, will you tell me your name and tell me what you had for breakfast today.00:04.48AmritaOh my gosh. This is how you start on your podcast I had a little bit of Chi and that's it. That's I'm not a breakfast person to be honest.00:16.73dgmgI go back and forth sometimes I am and then sometimes I think it is nice to kind of let it ride until 11 or or 12 I don't but but then sometimes I wake up and I'm like hungry and I gotta eat right now.00:27.85AmritaYeah, no I get it the whole intermittent fasting thing. You know people are talking about it these days like a lot and I'm just like but I've literally been doing that my whole life like I just don't eat until like noon or one that's just how.00:41.35dgmgYeah, it's it's funny how that happens like a trend happens and then people are like wait. This is a trend I've just been doing this thing my my whole life I did I I did it more just like out of convenience like ah like ah I just found when I was living in Boston and like going into the office and.00:46.54AmritaYes.00:58.10dgmgProcess of just like having to get breakfast every morning and I think a lot of there's a lot of like health nutritional advice that' like you got to eat breakfast. You got to eat breakfast. But I think you can get the same amount of meals and just later in the day and then you don't have it. It is a little bit freeing and I have your whole schedule be structured around like I got to eat or I'm going to pass out right now.01:13.36AmritaYeah, yeah, and then and the newest is that not only do you got to eat breakfast but you have to get thirty grams of protein just just sizable. That's like a burger patty kind of right I think thirty grams and it's like I don't think I can eat that you know if I can have half a banana that's pretty good.01:21.41dgmgUm, right? yeah.01:31.60dgmgYeah, right, We're not all ah like Hollywood celebrities with with private chefs. You know it's like you got to have you got to have convenience. Okay, so see no what happens is when you ask somebody that then you you start in a normal conversation and it's.01:36.62AmritaUm, I think we doubt yeah.01:43.76AmritaYeah, yeah, yeah, yeah, yeah.01:46.56dgmgI Know you'd be a good guess anyway though because I've heard you I've heard you talk before. So um, let's just start with just tell people your name and background so they can get context for your for your voice and maybe describe what you what you do at superside and and and what superside is.01:59.56AmritaYeah, for sure. So my name is am Rita Mather I work for a company called superside which is very cool like innovative and disruptive in some ways you know we're tackling an age-old problem which is how the heck do you get good creative done good design done and. The answer is that there's many many different ways and there's many different models and constructs for for doing that and our approach has been to say hey you could be an Amazon you could be a meta you could be a ubs or a Morgan Stanley or whatever and maybe you have this huge gigantic, super powerful internal team.02:24.64dgmgSo.02:38.56AmritaThat can crank out this amazing stuff. Maybe you use a bit of AiEtc but there's still going to be times where you need added capacity and maybe that is a permanent state that you live in because your marketing team and your go-to-market teams are actually always ahead of the curve. And they're always pushing the boundaries. So it's kind of impossible for the creative team to like fully catch up so you're always going to be in this like state of flux where you're just like holy shit I need more and I need better and I need faster right? and it's like think about how we even do like Facebook ads these days like you need like 57 versions of the same thing to properly test it and. You need that in two days and then by the way the experiment data just came back and now you need to change your whole approach and that whole cycle the the test and learn cycle. That's so part. A big part of marketing now is complicated and design and creative teams just need to find a way to like catch up. So that's that's ultimately the.03:22.64dgmgEarth.03:30.90dgmgYeah, well, it's interesting. It's it's like um, you you run this for a while in my job at drift I I ran the creative team and that was like I had no idea what I was doing and ah while I was good at the creative part like.03:31.91AmritaOf.03:36.58AmritaThanks.03:44.41AmritaUm.03:44.74dgmgIt was fun to come up with the ideas and come up with campaigns but you know I I noticed really quickly that you kind of keep bumping into the same problem which is like the answer is always yes we can do that. But that means we got to take this other thing off, it's such a game of.. It's very similar to like engineering and like prioritizing different things and it's hard and I ended up building so much empathy for the creatives at drift For example, on that on that team because you know they don't often know the needs of the business or like who which internal you know.04:02.90AmritaYeah.04:19.95dgmgRelationship between this vp and that vp is like why you need to actually prioritize this page There's just so much nuance and like what's going on and they're like look I just want to create stuff so but but I can't because there's a limited number of hour...

Dave talks about building an audience on LinkedIn and whether or not LinkedIn followers are a "vanity metric" or not. Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfiveco***Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.aiThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That’s where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

Meghan Anderson is VP of Marketing at Jasper. Jasper is an AI Content Platform that helps creators break through writer's block, create original illustrations, and adapt content for different formats, languages and tone. Meghan leads a talented team of marketers overseeing all of acquisition, customer marketing, field and product marketing, community, brand and creative. Prior to Jasper, Meghan served as CMO at the Wanderlust group and was VP of Marketing at HubSpot for nearly a decade.In this episode Meghan and Dave talk about:- How an accidental phone call led to her joining Jasper - What's going on at Jasper today- Innovative ways she's seeing marketing teams use Jasper- The difference between ChatGPT and Jasper- Building her team and the marketing team structure at Jasper- How company strategy impacts marketing team structure- And more; this was a fun conversation :)***Send guest pitches and ideas to hello@exitfive.comExit Five on LinkedIn: https://www.linkedin.com/company/exitfive/Exit Five on Twitter: https://twitter.com/exitfiveco***Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.aiThanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That’s where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

Dave is joined by Jimmy Daly (co-founder and CEO of Superpath). Jimmy is the former VP of Growth at Animalz (content marketing agency) who went out on his own to start the ultimate resource for content marketers like him: one place that covers strategy, management, writing, career development and more. This episode will be interesting to B2B content marketers and anyone that's ever had the thought "hey, I could start my own business out of this."- Send guest pitches and ideas to hello@exitfive.com- Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/- Exit Five on Twitter: https://twitter.com/exitfivecoThanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demosHere’s how it works:Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue. Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work. Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours. SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors. Go to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That’s where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

This episode is from a fireside chat Dave did with Bill Macaitis, former CMO at Slack and Zendesk during G2's 2023 "Reach" event on how to build a brand in an economic downturn. We cover what is a brand, what is brand marketing, 8 ways to fit a brand into a marketing strategy,  creating a brand centric product, and examples from Bill's work over the years. - Send guest pitches and ideas to hello@exitfive.com- Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/- Exit Five on Twitter: https://twitter.com/exitfivecoThanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demosHere’s how it works:Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue. Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work. Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours. SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors. Go to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That’s where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

Just Dave on this short solo episode talking about how making a bet on a tool or technology can change the trajectory of your career and why it pays to be an early adopter.- Send guest pitches and ideas to hello@exitfive.com- Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/- Exit Five on Twitter: https://twitter.com/exitfivecoThanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demosHere’s how it works:Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue. Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work. Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours. SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors. Go to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That’s where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

Just Dave on this short solo episode talking about constraints & guardrails.If you want to make better marketing decisions and struggle with a blank slate, listen to this. Make constraints. Put in a guardrails. Sometimes you will have plenty already in place, like budget, deadlines, or what's technically possible. But even without obvious constraints like those, you can force yourself to have some to help guide the decision making process. Guardrails can help move you from being stuck on making decisions because of the infinite possibilities of channels and campaigns. This is also why so often the answer to many marketing strategy questions here are "it depends" or "tell me more about X."Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demosHere’s how it works:Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue. Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work. Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours. SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors. Go to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That’s where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

Dave is joined by Brandon Redlinger (VP Marketing at Crosschq). Prior to leading marketing at Crosschq, Brandon was Head of Demand Gen at Demandbase where he managed demand generation, ABM, content marketing, field marketing and partner marketing teams, and Head of Growth at Engagio where he led all content, website, corporate communications and digital marketing.By popular demand in the Exit Five community we wanted to do a dedicated episode on account-based marketing and cover all things ABM in this hour with Brandon, including: - Why take an ABM approach to marketing, which type of companies this go-to-market strategy makes sense for- Where to start with ABM- Guidance for working with sales on selecting target accounts, who owns the account selection process, where ops fits in between sales and marketing, and what "aligning" with sales actually looks like strategically and tactically- What elements are part of an effective ABM campaign and examples of successful ABM campaigns- Metrics and measurement- And more- Send guest pitches and ideas to hello@exitfive.com- Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/- Exit Five on Twitter: https://twitter.com/exitfivecoThanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.This episode is brought to you by Demandwell. Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demosHere’s how it works:Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue. Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work. Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours. SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors. Go to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That’s where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

Dave is joined by John Short (Founder & CEO of Compound Growth Marketing) to talk about the state of B2B marketing / B2B SaaS as a of December 2022 heading into the new year, tips for growing your career during a time when company growth might be slower, and why they are continuing to bet on LinkedIn organic as a key channel for B2B company growth.Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.https://www.demandwell.com/Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demosHere’s how it works:Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue. Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work. Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours. SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitorsGo to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That’s where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!

Dave is joined by his wife Lya in a rare guest appearance. This is a very special episode of the Exit Five podcast - it's a one episode revival of the podcast Dave and Lya did a few years ago called "What Parents Talk About" and Lya takes the mic to grill Dave on a few questions about solopreneurship, parenting, telling the truth on LinkedIn, the mental load, golf vs. work, being home together everyday and more.Thanks to Demandwell, our presenting sponsor for the Exit Five podcast.https://www.demandwell.com/Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demosHere’s how it works:Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue. Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work. Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours. SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitorsGo to demandwell.com/fomo to get your free SEO consultation today.Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest. Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today’s episode is brought to you by Walnut.Why are we pouring all this effort into marketing just to push buyers to a “request a demo” or “contact sales” button?Come on, today’s buyers don’t want to talk to sales right away. They want to explore your product themselves, see how it works, and understand its value before booking a meeting.That’s where Walnut comes in.Walnut empowers marketers and GTM teams to create interactive, self-guided product experiences in minutes. Embed these experiences on your site, in emails, or anywhere in your funnel to let buyers engage on their terms, from awareness to close and beyond. That's the beauty of Walnut - you're getting a platform that your sales and CS colleagues can use to showcase the product too.And the best part? You get real intent data—see which features prospects love, where they drop off, and what’s actually driving pipeline. Demo Qualified Leads are the new MQL.Over 500 companies, like Adobe and NetApp, use Walnut to drive 2-3x higher website conversion rates and 7 figures in pipeline on a yearly basis. So do you want to drive more leads, shorten sales cycles, and actually show your product instead of hiding it behind another typical B2B CTA? Go check out Walnut.io. And if you tell them Dave from Exit 5 sent you, they'll build out your first demo for free!