B2B Marketing with Dave Gerhardt cover image

B2B Marketing with Dave Gerhardt

#93: My Story From Marketing Manager to CMO, Building Exit Five, and Life Beyond Marketing (Interview with Dave and GTMfund's Scott Barker)

Sep 5, 2023
Former marketing manager turned CMO and founder of Exit Five, Dave, and GTMfund's Scott Barker discuss Dave's career story, personal philosophies, and current goals. They touch on setting yourself up as a one-person team, evolving strategy with changing company goals, nailing company messaging, building a founder brand, and the importance of niching down for growth.
52:39

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Quick takeaways

  • Starting a podcast can be a successful strategy for building a brand.
  • Internal marketing is crucial for building a strong company culture and keeping the team engaged.

Deep dives

Success of a Branded Podcast

Starting a podcast can be a successful strategy for building a brand. It can generate buzz, create engagement, and foster a loyal audience. The key is to have a clear vision and purpose for the podcast. Whether it's highlighting industry expertise, interviewing customers, or exploring specific topics, the podcast should align with your brand and resonate with your target audience.

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