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#93: My Story From Marketing Manager to CMO, Building Exit Five, and Life Beyond Marketing (Interview with Dave and GTMfund's Scott Barker)

B2B Marketing with Dave Gerhardt

CHAPTER

Finding the Balance Between Data-Driven Decision-Making and Creativity

This chapter explores the speakers' thoughts on marketing tactics and strategies, highlighting the importance of striking a balance between data-driven decision-making and creativity. They discuss the challenges of experimenting and being creative while also meeting goals, emphasizing the need to think outside the box and target specific audiences.

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