The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#93: My Story From Marketing Manager to CMO, Building Exit Five, and Life Beyond Marketing (Interview with Dave and GTMfund's Scott Barker)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Finding the Balance Between Data-Driven Decision-Making and Creativity

This chapter explores the speakers' thoughts on marketing tactics and strategies, highlighting the importance of striking a balance between data-driven decision-making and creativity. They discuss the challenges of experimenting and being creative while also meeting goals, emphasizing the need to think outside the box and target specific audiences.

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