#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)

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Oct 31, 2023

Anthony Pierri, co-founder of Fletch PMM, discusses the importance of website positioning, differentiation, and clear messaging in B2B SaaS startups. They explore a framework for positioning, the significance of inbound relationships, and the need for a clear differentiator. They also emphasize the importance of clear messaging on websites, including the homepage headline and value proposition positioning statement.

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ANECDOTE

Balancing Positioning and Budget

Early-stage startups often desire high-level positioning but have limited budgets.
Fletch PMM addresses this by focusing on tangible outputs like website copy and having clients synthesize their own customer research.

INSIGHT

Outsider Advantage

Anthony Pierri's outside perspective and experience in struggling industries helped him approach tech with humility and openness.
This allowed him to adapt his skills and thrive in the growing B2B SaaS market.

ADVICE

Niche Down for Solopreneurs

For solopreneurs, find a small, specific niche, even if it feels uncomfortably small.
This focused approach leads to better traction and algorithmic performance.

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Anthony Pierri is co-founder of Fletch PMM and helps startup founders with positioning, messaging, and website design.

Send guest pitches and ideas to hello@exitfive.com
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Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more