8min chapter

B2B Marketing with Dave Gerhardt cover image

#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)

B2B Marketing with Dave Gerhardt

CHAPTER

Importance of Inbound Relationships and Framework for Positioning

They discuss the significance of inbound relationships and the framework they use for positioning, including defining terms like value proposition and problem. They also cover components of the framework, company type, persona, and finding the right person to target within a B2B SaaS deal cycle.

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