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B2B Marketing with Dave Gerhardt
#100: Dave and Friends (feat. Kaylee Edmondson, Lashay Lewis, Tas Bober, Tim Davidson)
Oct 31, 2023
55:38
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Quick takeaways
- Companies should establish a solid foundation in marketing infrastructure, including CRM and system integration, to effectively track and measure marketing efforts.
- Instead of a spray and pray approach, companies should focus on targeted and strategic tactics, such as account-based marketing, to deliver high-quality leads and optimize spending.
Deep dives
Importance of Establishing Strong Infrastructure in Marketing
Many companies, including those at Series C stage, lack a solid foundation in their marketing infrastructure. This includes CRM and system integration, as well as marketing and sales alignment. Without these fundamentals in place, companies struggle to track and measure the effectiveness of their marketing efforts. To drive success, it is crucial to have a clear understanding of what is working and what is not, and to establish open lines of communication between marketing, sales, and other departments.
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