4min chapter

B2B Marketing with Dave Gerhardt cover image

#100: Dave and Friends (feat. Kaylee Edmondson, Lashay Lewis, Tas Bober, Tim Davidson)

B2B Marketing with Dave Gerhardt

CHAPTER

The Importance of Communication and Collaboration in a Company

This chapter explores the significance of effective communication and collaboration within a company. It emphasizes the need for shared goals and incentives among functional leaders and the role of marketers as change drivers. The challenges of driving revenue without alignment are also discussed, and the chapter concludes with gratitude towards the guests and promotion of the show and sponsors.

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