9min chapter

B2B Marketing with Dave Gerhardt cover image

#100: Dave and Friends (feat. Kaylee Edmondson, Lashay Lewis, Tas Bober, Tim Davidson)

B2B Marketing with Dave Gerhardt

CHAPTER

Understanding Marketing Impact

This chapter emphasizes the importance of companies having a clear understanding of what marketing efforts are driving impact and what are not. It highlights the need for spending more time on infrastructure and effective tracking and monitoring of ad performance to avoid wasted spending.

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