The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#100: Dave and Friends (feat. Kaylee Edmondson, Lashay Lewis, Tas Bober, Tim Davidson)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Understanding Marketing Impact

This chapter emphasizes the importance of companies having a clear understanding of what marketing efforts are driving impact and what are not. It highlights the need for spending more time on infrastructure and effective tracking and monitoring of ad performance to avoid wasted spending.

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