
The Speaker Lab Podcast
Want to learn how to get booked and paid to speak — consistently? The Speaker Lab podcast features business tactics, speaking tips, and insider strategies from Grant Baldwin, The Speaker Lab coaches, and some of the world's most successful speakers. You'll learn how to find speaking gigs, build relationships in your industry, negotiate higher speaker fees, and grow your speaking business. Every week, this podcast will give you key insights and practical advice from speakers who have been there and done that and can help you take the next step in your speaking journey. Whether you’re just getting started as a paid speaker or you’re a veteran speaker looking to build and grow your business, The Speaker Lab Podcast is here for you!
Latest episodes

Oct 3, 2023 • 37min
How Speakers Can Maximize Their Time by Leveraging AI with Lauren Teague
Lauren Teague, an expert in leveraging AI, discusses with Grant how she uses AI as a work partner to maximize her time and increase her creative output in the speaking industry. They explore various AI tools such as chat GPT, cast magic, and pictory.ai, and discuss the importance of creating effective prompts to get desired answers. The speakers also touch on the ethical considerations surrounding AI in content creation.

Sep 26, 2023 • 41min
How to Make the Most of Your Coaching Program to Kick-Start Your Speaking Business with Emily Arnold [Coaches Corner]
"It's kind of like setting up a table for dinner. You don't want to just be scrambling and hustle to the table and be sweating and be like, I don't even know where the forks are. So I think it's like, no, let's have a nice clean table. Lay it all out before yourself so you can kind of settle into it and know exactly where everything is and know you've set yourself up for success."We’re back with another episode in our Coaching Corner series! Today, Maryalice and Emily Arnold sit down to talk about how you can best prep to make your time in the program count. Emily is one of our program concierges, and she’s been around the block a few times when it comes to helping students prep for success and take off running. "And as someone who works with all of you, I see that you do all genuinely care about people. And so I think it's so wonderful to work for a team of people that when I'm getting students on orientation, I know with confidence, I'm sending you off to the coaching team who genuinely cares about you."In this episode, Maryalice and Emily dig into: How to prep for the program What mindsets are helpful to embrace when getting started The richness of the TSL community What it looks like to embrace personal branding How to get over the fear of seeing yourself on a screen When to access the support this program has so you can succeed in the long term And more! "There's this beautiful thread between all of the speakers that come to us, which is typically a desire to help people ultimately. And so what a community to be a part of?"Episode Chapters: 00:02:02 Meet Emily, let’s get to know her! 00:08:38 Set intentions and tips to develop a mindset for success.00:09:45 Set up logistics and follow the checklist for successful orientation.00:12:00 How to get the most from the community. 00:16:38 Using module 3 to help you show your best qualities online. 00:18:20 The fear of personal branding and how to get comfortable with that. 00:24:00 What advice would you give to speakers for social media. 00:26:20 Find and hang out where your people are. 00:31:00 Share your knowledge as you’re learning it. Remember that social media aims to support personal connections. 00:33:30 People want to work with people they want to work with. 00:36:00 We want to challenge you to grow but can’t force you. 00:37:36 We genuinely care about helping and supporting you and welcome you into the community with open arms.Episode Resources:Get Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Sep 19, 2023 • 36min
Level Up Your ROI to Grow Your Speaking Business with Joey Coleman
Joey Coleman, a speaker and author, discusses his journey in building a speaking business and leveraging books for credibility. They explore topics such as adapting to virtual events, engaging virtual audiences, and creating exceptional customer experiences. They also delve into the importance of employee experience, remote work, and personalizing book signings. Joey's new book focuses on creating a positive employee culture for leaders and managers.

Sep 12, 2023 • 33min
Unlocking Happiness to Grow Your Business with Bruce Wawrzyniak [Student Highlight]
Learn how Bruce Wawrzyniak built his speaking business by choosing happiness, developing a strategy, and solving problems for his audiences. Discover his approach to preparing speeches, the necessities for speaking, and the joy he finds in helping others. Celebrate Bruce's impact and get inspired to take the next step in your own speaking journey.

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Sep 5, 2023 • 38min
How to Set Better Goals so You Can Grow Your Speaking Business with Jon Acuff
Jon Acuff, a New York Times bestselling author, and active speaker joins the podcast to discuss setting better goals for growing a speaking business. They explore climbing the speaking ladder, setting big goals without failure, favorite goal setting framework, embracing challenges, using books to grow a business, and insights on ghostwriting. Jon also shares about his new book, All It Takes is a Goal.

Aug 29, 2023 • 30min
Leveraging Discipline and Resilience to Grow Your Business with Katherine Johnson [Coaches Corner]
"We absolutely have the ability to cultivate a growth mindset, which will put us it makes us more resilient. It gives us the ability to see opportunities and connect more easily with people. We move through the world very differently, and it gives you a different energy to go about the task of building a business."The Speaker Lab Coach, Katherine Johnson is back on the podcast this week sharing her expertise on reprogramming your mindset so it’s a helpful tool in building the speaking busines of your dreams. She sat down with Maryalice Goldsmith, to chat about changing your mindset, to ensure that you aren't creating a breeding ground for failure. "I'm always growing. I don't know how to do this piece. This may feel hard right now, but what I know is I can look back at my past life and be like, I can do hard things."Katherine and Maryalice dig into:Tips on how to build resilienceWhy you need disciplineHow to overcome failure What it looks like to transition to a growth mindset How to assess our experiences and the stories we tell ourselves for quality in the decision making process What metrics matter when you’re building a busienss Ways to recovery when you learn a hard or expensive lesson And more! “I think of resilience as coming from focusing more on the activities you're doing and their effectiveness over the long run instead of focusing on the results. Right. Because if we take that idea of, let's say bamboo, right? Bamboo. At first, there are certain kinds. You plant it, you water, water, water. You don't see anything. And then all of a sudden, you can get a foot of growth a day. Right? Well, we have to focus on what you're doing in your speaking business and as a speaker, looking at the activities, and that those compound and they stack. But if you take a snapshot in any moment and you are just like, well, this must mean X, Y or Z, and you walk away, you're doing a huge disservice to yourself.”Episode Chapters00:02:13 Mindset impacts everything. Positive mindset is crucial.00:06:52 Questions to focus on learning and reprograming thought processes.00:11:33 Embrace new opportunities and see what happens.00:15:28 Open to learning, failures lead to success.00:16:36 How to bounce back when things go wrong.00:22:39 Consistently prioritize key tasks to achieve success.00:24:41 Focus on growth mindset, set realistic expectations. Seek coaching for perspective and progress.Episode ResourcesGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 22, 2023 • 41min
Why A Pink Cadillac Will Transform Your Work With Ryan Campbell
"So there are definitely two main chapters to my life, and they both happened before age 22. So when I was very young, and they both involved aviation, and one was ultimately amazing, and one was obviously terrible.”Until age 22, Ryan’s life revolved around flying and aviation. Unfortunately, after an unexpected trip, he was put in a place where flying couldn’t be his #1 priority anymore. After some unexpected journeys as he was healing, he spent a lot of time reflecting on what he would do with his life. “I realized at that point that a lot of speakers are out there, like the prior version of Ryan. Who spoke on climbing a mountain, this incredible success that had its adversities along the way?But there was also a whole different group that spoke on the day that changed their life forever. And that was unrequested adversity. But very few had both. And I thought to myself, wait on, that's actually an opportunity to compare the two to see where we truly learn.”Ryan moved to the US to pursue his speaking career. In a way, the world forced him to change his plans and adapt to the industry as he settled down in the US just in time for COVID to hit. If you’re experiencing a season of turbulence in your life and are hoping to find inspiration to continue overcoming adversity, this episode is for you! Grant and Ryan dig into:How to handle adversity and become “turbulence tough”Following your intuition even when it’s hard. How to tell your stories so they resonate with your audience Engaging the audience so they never forget your messageDeveloping resiliency Learning how to handle the ebbs and flows “There are very few ways to do new ways to do old things, right? It's, finding a way to take a cliche or something that's worn out and present it back to an audience in a fun, unique, potentially viral, unforgettable way, and, That's what we've managed to do, which is really cool. So if you're out there and you don't have that wild story, don't worry about it.”Episode Chapters:[00:02:50] Prioritizing joy, mental health, resilience, hobbies[00:05:04] Aviation passion leads to incredible achievement.[00:08:43] Young flyer's journey from fame to tragedy.[00:11:51] From paraplegic to helicopter pilot to speaker.[00:15:30] Passion for mental health and resilience. Pink Cadillac led to prioritizing joy.[00:20:22] A masterclass in storytelling.[00:23:46] Finding joy and prioritizing happiness transformed me.[00:26:54] Communicate, learn, iterate, observe, and create memorable experiences.[00:29:53] Building a speaking business takes patience and resilience.[00:35:34] Be careful networking too far ahead.[00:37:49] Incredible lifestyle, money, time, work-life balance. Create your own brand and transform.“What if I merge these two worlds? What if every time I was struggling, I actually intentionally prioritized joy? What if I took this one thing that a lot of us consider selfish, and I made it essential? And it was an understanding of the benefits, a deep dive into that, that led to the permission to do something we often see as selfish.The permission led to prioritization, which led to positive change. So this one idea of ‘Hey, this stuff matters’ led me down a path that not only did this become one of the greatest benefits in my life to my mental health, especially since the accident, it actually became a question, what's your pink Cadillac? What's the one thing you do that makes you smile like a kid?”Episode Resources:Chat with Ryan Connect with Ryan on LinkedInGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 15, 2023 • 45min
How to Maximize Your Time to Build a Speaking Career You Love w/ Shailesh Ghimire [Student Highlight]
Shailesh Ghimire, a speaker, podcaster, and marketing expert with a background in physics, shares his journey of building a speaking career. He discusses his early passion for public speaking, the importance of prioritizing speaking as a business, and how The Speaker Lab program helped him. The podcast covers topics such as preparing for presentations, working with different industries, success in public speaking as an introvert, balancing work and family, and finding motivation to leave a legacy.

Aug 8, 2023 • 38min
How to Use Your Story to Make an Impact with Bruce Van Horn
As a speaker, it’s often hard to find the balance between telling your story, building your personal brand, and serving your audience. No matter what your story is, you have to connect it to solving your audience’s problems. Otherwise, you’re just talking about yourself–and that’s a surefire strategy for failure if your goal is making an impact. On Episode 458 of The Speaker Lab podcast, Grant Baldwin invited Bruce Van Horn, a speaker with a pretty extraordinary story, to help you walk that very fine line. Before Bruce was a speaker, he was a creative writing major who pivoted to a successful career in the software business. If you’re struggling to connect the dots between what you studied, where you work, and what you want to speak about, his path will inspire you to think outside the box and buck expectations. Bucking expectations is a big part of Bruce’s mission. On top of being a speaker, he is also a life coach, author, and podcast host. Through his various efforts to promote positive change using words, he helps other people experience radical mindset shifts and get unstuck from negative patterns in their life. On the show, he shares some of those strategies and a sneak peek into what he calls his “victory routines.” His podcast, Life Is A Marathon, invokes a powerful experience of self-reflection and mindset shift he had while training for a marathon during a series of tragic life events.You’ll also learn all about: The drawbacks of basing your career choices entirely on money. How Zig Ziglar inspired Bruce to kick his victimhood mindset. What we can learn about from marathon training. How to leverage a podcast to get you more speaking gigs. The difference between passion and enthusiasm.How to pick the parts of your story that will connect with your audience. …and so much more!EPISODE RESOURCESConnect with BruceGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aug 1, 2023 • 38min
How to Find Your Niche with Katie Campbell [Coaches Corner]
Establishing your niche is one of the most important tasks of building your speaking business.Like all important tasks, this isn’t a one-step process–it is a long journey of discovery and refinement. Because this is such a hot topic among our TSL students, our latest coaches’ corner podcast naturally focuses on finding your niche. In Episode 457 of The Speaker Lab Podcast, TSL coaches Maryalice Goldsmith and Katie Campbell discuss how to figure out what your niche really is. If your niche is an onion, this episode is peeling back the layers so you can hone in on your target audience and book the gigs that are best suited to your expertise.The more you narrow your niche, the more you attract the attention of the right people. That’s how successful speakers build momentum, as Katie and Maryalice explain on the show. No matter how broad you think your message is, you can amplify it best by finding the specific audience out there whose needs intersect perfectly with what you bring to the table. At the same time, finding your niche should not be a limiting experience. Many speakers mistakenly think they have to draw only from their on-paper experience to find a niche. But if your industry is over-saturated, there is probably a gap in the market where an unexpected audience really needs to hear what you have to say!Another limiting belief that many speakers unconsciously subscribe to is that your story determines your niche. Stories are a core part of who we are and any speaker’s personal brand. While your story informs your talk, it does not have to define your niche. Speaking at its core is about solving problems, not selling stories. If you feel stuck in your attempts to drill down in your niche, reconsider whether you have let your story eclipse the solutions you offer. Chances are, reorienting your speaker brand around solutions and transformation will give you a boost and help you reach the right people. That’s what Katie and Maryalice will walk you through in Episode 457!You’ll also learn all about: What your “unique leverage point” is and how to find it. How to apply your experience to a drastically different field. Why your expertise matters more than your stories.How to choose stories that connect to your solutions. How getting clear on your niche helps you sell yourself on the phone. The importance of coaching and mentorship to overcoming imposter syndrome.…and so much more!EPISODE RESOURCESGet Free Speaker ResourcesBook a Call with The Speaker LabCalculate Your Speaking FeeJoin The Speaker Lab Community on FacebookSubscribe on Apple PodcastsSubscribe on SpotifySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.