Your Guide to Leveraging Stories to Connect With Your Audience from Ravi Rajani

“If you tell a story, it should evoke an emotion, and then that emotion can lead to a thought which shifts somebody's perspective."

If you want to learn how to tell better stories, this week's podcast episode is a must-listen!

Ravi Rajani joined Grant on the podcast this week to dig into all things storytelling. Ravi’s a TSL facilitator and also a professional speaker who teaches B2B sales teams to embrace storytelling and stories in their work so they can sell better. 

"What emotion am I trying to elicit? What perspective do they have right now that isn't serving them? And what perspective do I want to give them and how can I support them in creating change?"

We all know that stories are important, but where do you begin? How do you source stories, what does it mean to workshop a story, how do you create compelling stories? Ravi and Grant share valuable expertise on sharing stories to connect with your audience. 

“They all have one thing in common when telling a story and showing up in whatever medium they are. One, unapologetically self expressed. Two, they own their values, and three, they own their imperfections. And I think there's nothing more charismatic and magnetic as to when somebody can do that.”

In this episode they share: 

• 00:57 Ravi’s speaking journey and background
• 06:58 First person or third person stories? Which are better for you to use? 
• 10:35 What’s the difference between a mediocre story and a great story?
• 12:50 Storytelling experts that Ravi looks to for advice
• 14:34 Story structure for maximize impact 
• 20:16 How do humor and stories work together to create a great end product?
• 23:04 What does it look like to tailor your stories to the audience?
• 25:59 What is a storybank?
• 28:42 How do you build a story bank?
• 32:21 What is a “new two” and how can you leverage that to test stories?
• 34:25 How do you script and practice stories so they don’t feel overly rehearsed?
• 40:29 Where do you go from here? How do you put these things into practice?

Episode Resources:

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