The Speaker Lab Podcast

How Finding Your Niche Will Unlock Your Growth with Amy Pechacek

Mar 19, 2024

Former teacher turned full-time speaker Amy shares her journey of transitioning from motivational speaking to corporate training, leveraging both areas. She discusses the desires that unite people, fostering connections in workshops, and her plans for growing her business. The episode also touches on strategies for maintaining company reputation, benefits of a speaker program, and the importance of taking action and hard work in achieving success.

35:41

Episode guests

Amy Pechacek

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Episode notes

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Quick takeaways

Align speaking topics with practical expertise for business growth.

Implement 'train the trainer' model to sustain business expansion and uphold quality standards.

Deep dives

Establishing a Six-Step Process for Securing Paid Speaking Gigs

A free resource developed in collaboration with a successful speaker, Dan Irvin, offers a six-step process to enhance the chances of booking lucrative speaking opportunities. This process, based on Dan's success in securing over $100,000 in paid speaking gigs, covers essential aspects like prospecting, mastering discovery calls, crafting proposal emails, and more, aiding individuals in maximizing their speaking engagements.

Introduction

3min

From Teacher to Speaker: Embracing a Full-Time Career in Public Speaking

26min

Strategies for Entrusting Speakers with Company's Reputation

3min

Discussing the Benefits of a Speaker Program for Aspiring Speakers

2min

Emphasizing the Importance of Action and Hard Work

3min

"I did not see this being a full time gig at the time. I just thought I was going to be speaking, like, at churches or something, right? So I thought I was speaking at women events, women's conferences and things like that while doing my nine to five, maybe on the weekends."

This week, Grant Baldwin sat down with former TSL Student, Amy Pechacek, to dig into her speaking journey, how she’s “planned to win”, what her business looks like today, and the advice she would give other speakers looking to get to the next level.

"I came into this process thinking I was going to be an inspirational speaker...But people were coming to me, asking me to speak to their teams, and I thought, well, if people trust me in the realm of corporate american leadership and business development and sales and things like that, then I am a firm believer of people seeing you sometimes what you don't see in yourself."

In this episode, Amy and Grant get into:

05:18 How Amy transitioned from part-time to full-time as a speaker
07:20 Amy’s journey to exploring how to make speaking a business.
10:13 How Amy transitioned from motivational speaking to corporate training.
13:44 Leveraging both corporate training and inspirational speaking.
19:27 Amy’s take on the desires that unite people and create passion and meaning in our lives.
21:22 How Amy fosters connection with people in workshops.
24:21 Amy’s next steps for growing her business.
26:50 How Amy’s thought about narrowing direction in her business.
31:12 Amy’s take on The Speaker Lab program.

Episode Resources:

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