How to Leverage Workshops to Build a 7-Figure Speaking Business with Erick Rheam
Mar 12, 2024
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Discover how workshops can propel your speaking business to new heights with real-life success stories and practical strategies. Learn how Erick Rheam scaled his business using a 4-step system, unlocked revenue growth, and maximized impact through workshops. Explore the keys to developing engaging workshops, efficient lead generation, and converting attendees into future speaking engagements.
Crafting a solid keynote sets the foundation for engaging audiences and creating a signature message.
Building a lead generation system post-keynote is crucial for nurturing workshop prospects.
Transitioning keynotes into structured workshops with actionable takeaways enhances engagement and immediate application of insights.
Deep dives
Developing a Keynote Message and Framework
Crafting a solid keynote is vital for engaging audiences and setting a foundation for further workshops. This involves forming an expert positioning statement and creating a signature message that resonates with your target audience. Building a series of keynotes that lead into your signature message and adapting them to various timeframes, along with developing one-page abstracts to market your talks, adds depth and flexibility to your speaking repertoire.
Creating Lead Generation Strategies
Building a lead generation system to capture audience information post-keynote is essential for nurturing potential workshop prospects. Offering value-added resources like ebooks, online courses, consultations, assessments, or articles tailored to your expertise can incentivize audience members to share their contact details. Using QR codes linked to landing pages for streamlined information collection, followed by CRM integration and targeted follow-ups, streamlines the lead generation process.
Transforming Keynotes into Workshop Content
Transitioning keynotes into workshop material necessitates outlining a structured workshop format aligned with the learning objectives from your keynotes. Each learning objective forms a distinct topic for the workshop, supported by relevant case study sharing and interactive group exercises. Providing actionable takeaways based on the exercises ensures immediate application of workshop insights in participants' professional or personal lives, allowing for flexibility in workshop duration and engagement intensity.
Transforming Passion into Superpowers in Workshops
Encouraging participants to identify their passions and superpowers, the podcast delves into a workshop methodology where individuals engage in deep introspection and group discussions. By aligning personal passions with unique strengths, participants explore profound self-discoveries, leading to actionable plans for personal and professional growth. The workshop's focus on individual empowerment and self-realization ensures a transformative and insightful experience for attendees.
Maximizing Revenue Through Extended Workshop Engagements
The episode highlights the financial potential of workshops compared to keynotes, emphasizing the ability to charge significantly higher fees for deep-dive workshop experiences. By providing real-world examples, including a notable client case study, the podcast showcases how delivering highly impactful and customized workshops can lead to substantial revenue growth. Additionally, the strategy of offering phased workshops to long-term clients emerges as a lucrative approach, providing extended revenue opportunities over multiple engagements.
"And what better way than to expand your reach than to do workshops where you can really make an impact?"
This week, TSL Facilator and full-time speaker, Erick Rheam is on the podcast talking about how he’s personal scaled his business through workshops. Erick has a 4 step system for breaking into the workshop world to help unlock your income and your impact as a speaker.
"And so that's what I did, is I started thinking, okay, this is my keynote. Now, if I were to actually go to an organization and spend 90 minutes or longer with them, what would that look like? What kind of value would I bring? What would be the call to actions? What would be the action items?"
If you’re interested in learning more about how to use workshops to grow your business, this episode is for you!
01:07 What Erick’s been up to lately
03:16 Erick’s business growth (with real numbers!) since he started speaking
07:16 How workshops unlocked growth for Erick’s revenue
10:01 Leveraging workshops as a way to make a bigger impact with your story and skills
14:36 When you keynote there’s a lot of opportunities, but they are 3-5 years a part as conferences and businesses often change keynote speakers. Workshops give you an opportunity to do work outside of classic events.
16:11 What goes into creating a workshop? Well, here’s where you start.
23:24 When you capture contact info, be sure you deliver the value you promise and more!
25:50 Ideas to help with lead capture.
29:54 How to outline your workshop.
32:10 Make an educated guess, but be open to iterating when you start getting data.
35:57 How Erick helps people supercharge their workshops.
39:12 Why networking is worth it.
43:24 What kind of income can someone make from workshops?
46:39 About the Speaker Lab’s new workshop mastery program.
