How to Leverage Workshops to Build a 7-Figure Speaking Business with Erick Rheam

Mar 12, 2024

Discover how workshops can propel your speaking business to new heights with real-life success stories and practical strategies. Learn how Erick Rheam scaled his business using a 4-step system, unlocked revenue growth, and maximized impact through workshops. Explore the keys to developing engaging workshops, efficient lead generation, and converting attendees into future speaking engagements.

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Introduction

00:00 • 2min

Speaker's Speaking Business Evolution and Growth Journey

02:03 • 4min

Unlocking Revenue Growth Through Workshops

05:41 • 21min

Efficient Lead Generation with QR Codes and CRM Integration

26:13 • 2min

Harnessing Workshop Attendees as Prospects for Speaking Engagements

27:48 • 2min

Maximizing Revenue Potential with Workshops

29:31 • 21min

Exploring the Benefits of Workshops for Established Speakers

50:21 • 3min

"And what better way than to expand your reach than to do workshops where you can really make an impact?"

This week, TSL Facilator and full-time speaker, Erick Rheam is on the podcast talking about how he’s personal scaled his business through workshops. Erick has a 4 step system for breaking into the workshop world to help unlock your income and your impact as a speaker.

"And so that's what I did, is I started thinking, okay, this is my keynote. Now, if I were to actually go to an organization and spend 90 minutes or longer with them, what would that look like? What kind of value would I bring? What would be the call to actions? What would be the action items?"

If you’re interested in learning more about how to use workshops to grow your business, this episode is for you!

01:07 What Erick’s been up to lately
03:16 Erick’s business growth (with real numbers!) since he started speaking
07:16 How workshops unlocked growth for Erick’s revenue
10:01 Leveraging workshops as a way to make a bigger impact with your story and skills
14:36 When you keynote there’s a lot of opportunities, but they are 3-5 years a part as conferences and businesses often change keynote speakers. Workshops give you an opportunity to do work outside of classic events.
16:11 What goes into creating a workshop? Well, here’s where you start.
23:24 When you capture contact info, be sure you deliver the value you promise and more!
25:50 Ideas to help with lead capture.
29:54 How to outline your workshop.
32:10 Make an educated guess, but be open to iterating when you start getting data.
35:57 How Erick helps people supercharge their workshops.
39:12 Why networking is worth it.
43:24 What kind of income can someone make from workshops?
46:39 About the Speaker Lab’s new workshop mastery program.

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