The Speaker Lab Podcast
Why YOU Might Be the Reason Your Business Isn't Growing with Jake Thompson
Apr 9, 2024
Jake Thompson shares insights on scaling a speaking business, focusing on outperforming others with experience. Discussed topics include finding mentors, building community, raising prices confidently, and preparing better than influencers in the industry.
38:23
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Quick takeaways
- Focus on delivering specific outcomes and creating a memorable experience to set yourself apart in the speaking industry.
- Strategically determine when to raise fees based on client feedback and industry trends to maintain fee integrity while scaling income.
Deep dives
Importance of Selling the Outcome and Creating an Experience
When aiming to level up your speaking business, it is crucial to shift from merely selling a talk to focusing on delivering specific outcomes and creating a memorable experience for clients. The ability to showcase the value and impact of your message beyond just a presentation can help set you apart in the industry.
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