The Speaker Lab Podcast

How to Break Through the Wall with Rory Vaden

Feb 20, 2024

Rory Vaden, a personal branding expert and former door-to-door sales prodigy, shares insights on overcoming obstacles to success. He emphasizes the power of mentorship and community support in identifying one's unique strengths. Vaden discusses his transformative journey in public speaking and the importance of finding a niche. He also offers strategies for building a personal brand that stands out, encouraging listeners to view their past challenges as stepping stones to discovering their unique contributions.

41:57

Episode guests

Rory Vaden

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Episode notes

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Quick takeaways

Rory Vaden emphasizes that a strong personal brand highlighting unique qualities and problem-solving abilities is essential for standing out as a speaker.

Consistent practice and exposure through various speaking opportunities are crucial for developing effective speaking skills and gaining confidence in engagements.

Deep dives

Leveraging a Key Marketing Asset

A powerful marketing tool exists that can help speakers book thousands of dollars in speaking engagements before they even have a website. Dan Irvin, for example, successfully secured over $36,000 in paid gigs using this asset without needing a robust online presence. This approach emphasizes the significant potential in personal branding and targeted marketing for aspiring speakers. The process of creating this tool is streamlined, allowing new speakers to learn how to utilize it effectively in less than an hour.

Intro

3min

From Novice to Notable: The Journey of Public Speaking

29min

Discovering Your Unique Superpower Through Community Support

3min

Discovering Your Unique Purpose Through Past Experiences

6min

Elevating Your Speaking Business: Resources and Insights

2min

"If you have diluted focus, you get diluted results."

When it comes to building your brand, Rory Vaden is the expert you want in your corner. He’s committed to helping others identify the problem they solve and build a strategy for lasting success.

"You're most specifically equipped to help someone get through a problem that you have already walked past. That's the greatest shortcut."

Rory has a unique story of how he came to be an entrepreneur, found his place on the stage, and embraced the wisdom and insight of others so he could keep growing. As a college student, he found his niche in door-to-door sales. With a knack for developing principles of personal success and development, he soon found himself on the speaking stage and rubbing shoulders with mentors who would change the trajectory of his future.

"There's so few people who have walked the exact path that you have walked that have overcome the problems that you have overcome. And so there is somebody out there right now who is looking for questions to answers that, you know off the top of your head, they're trying to find a path that you already walked 100 times.”

His mindset, experience, and intentionality have set Rory apart in the industry. If you want to learn how to build a brand that will set you apart, this episode is for you!

Here’s what you’ll learn from this episode:

02:00 How did your background play into your preparation for your career?
04:56 Rory’s early mentor and how he got connected
06:40 The difference between a good speaker and a great speaker
08:51 How to get enough stage time to build your stage confidence and polish your talks
14:00 The turning point for Rory’s career and his first business
16:55 Helping people level up and teaching the art of speaking/branding to clients
20:47 How to break through the wall
25:38 What it means to develop a brand that people will always pay for
34:03 How to go about finding your uniqueness
36:03 Overcoming the fear of your calling

Episode Resources:

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