The Speaker Lab Podcast

How to Give Yourself a Raise & Charge What You're Worth with Angie Besignano

Mar 5, 2024

In this engaging discussion, Angie Besignano, a seasoned coach from The Speaker Lab, dives into the nitty-gritty of charging your worth as a speaker. She emphasizes the importance of understanding your money mindset and the need for realistic financial expectations. Angie shares strategies for setting speaking fees that reflect your expertise, navigating confidence to raise your rates, and the power of market research. Listeners will discover how to overcome self-doubt and establish boundaries to elevate their speaking careers!

34:57

Episode guests

Angie Besignano

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Episode notes

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Quick takeaways

Understanding and transforming your money mindset is crucial for speakers to confidently value their services and break through psychological barriers.

Establishing your expertise through personal experiences and conducting market research is essential in determining appropriate fees for speaking engagements.

Deep dives

Strategies for Booking Paid Speaking Gigs

To successfully book more paid speaking gigs, developing a strong marketing asset is crucial. One speaker utilized a specific tool to earn over $36,000 in paid gigs before launching a website, highlighting the efficacy of strategic marketing approaches. The importance of creating a consistent outreach and marketing plan is emphasized, allowing aspiring speakers to streamline their efforts and focus on their unique messages and expertise. This approach can dramatically increase opportunities in the speaking industry.

Intro

3min

Understanding Money and Self-Worth

9min

Valuing Experience: Setting Your Speaking Fees

3min

Embracing Your Unique Value as a Speaker

7min

Navigating Speaking Fees: Confidence and Research

13min

Empowering Aspiring Speakers with Resources and Support

2min

"It's really about differentiating between the reality and the necessity. How much do I need to make? How much will the market bear? And can I find that in between space where it actually makes sense?"

This week, Maryalice Goldsmith sat down with Angie Besignano to chat about how to charge your worth as a speaker just getting started.

If you’re new to speaking and looking to break into the industry, this is how to think about initial pricing, when to give yourself a raise, and how to go about finding your value in the market.

"There were definitely cues that I was receiving from the market that were kind of telling me, maybe it is time, right? Maybe it is time for me to go from $1,000 to $1,500 to $2,000 and make those incremental jumps."

During this episode, Maryalice and Angie discuss:

05:59 Why you have to understand your money mindset and how to change your relationship with money.
08:44 How to set realistic expectations around your financial expectations.
11:13 What goes into developing a well rounded fee.
14:34 How to assess your value based on expertise, not time.
16:58 Developing your confidence as a speaker through your fees.
23:09 Why you need to gut check when you’re quoting prices.
26:46 Elevate your pricing through market testing.
29:44 Using boundaries and confidence to set fair fees.
31:06 Understand the market, your money mindset, and your goals for true success in the speaking industry.

Episode Resources:

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