Gym World Worldwide

John Franklin (https://twitter.com/johnisbuilding?la...) talks to Greg Morrone, a gym owner who believes franchising is the best path for him to reach financial freedom. Together, they break down Greg's gym (https://thefitlabhoboken.com/), why he chose to become a franchisee, and the process behind opening 10 locations in the next 5 years. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Greg Morrone (3:49) What is The FIT Lab? (8:11) Packaging, pricing, onboarding, and growth (16:00) Coaching and retention (20:49) Investing in a fitness franchise (24:36) Opening 10 locations in the next 5 years (32:07) Why scale a fitness business via franchising? (36:37) Franchise costs and lease agreements (40:07) Financing options for fitness franchises (46:50) Selling gym franchises and wealth-building exit strategies (54:29) Opening a franchised gym with SBA loans (56:37) The process of opening Greg's first franchised gym (1:02:49) Being strategic with future franchised locations (1:10:24) Advice for gym owners wanting to start from scratch (1:14:12) Where to go if you want to find Greg

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez chat with Michael Keeler from Business For Unicorns (https://www.businessforunicorns.com/), a company specializing in gym mentorship. They dive into the shared characteristics of the most profitable gyms and discuss strategies for running a more successful fitness business. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Michael Keeler and BFU (2:29) What is the Gym Owner Benchmarks Report? (5:40) Rates, services, and profitability (10:12) Selling small group classes (12:15) Client engagement and marketing strategies (22:09) What keeps clients coming back? (28:29) Members, revenue, and profit margins (33:07) Do gyms use management software? (34:58) How do gyms get leads? (37:39) Referral marketing strategies (43:23) Leading and pitching low-barrier offers (53:27) Biggest challenges for gym owners (58:57) Financial benchmarks for gym owners (1:04:32) Which gyms are most profitable? (1:07:16) Final takeaway for gym owners (1:10:18) Where to go if you want to find Michael

John Franklin (https://twitter.com/johnisbuilding?lang=en) chats with Curtis Christopherson (https://curtischristopherson.com/), the owner of Innovative Fitness (https://www.innovativefitness.com/). Together, they break down the exact business model that's helped Curtis scale 17 locations, each averaging $100k/mo. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Curtis Christopherson (1:32) What is Innovative Fitness? (4:05) Packaging and pricing (5:54) Economics of a personal training location (11:41) Marketing and retention strategies (15:21) Community-building in the gym (24:00) Adapting to COVID in the fitness industry (30:27) Client engagement and programming (34:37) The hiring and onboarding process (44:39) Additional studio operations and systems (48:03) Customer service in the fitness industry (50:21) Finding a work-life balance as an entrepreneur (55:40) Where to go if you want to find Curtis

John Franklin (https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez caught up with Chris Cooper, the CEO of Two-Brain Business (https://twobrainbusiness.com/), to delve into the powerful insights from the latest State of the Industry report. This fancy guide tells us what the best coaching gyms are doing, so you can make smarter, data-driven decisions for your gym. If you haven't already, download a FREE copy of the report here: https://twobrainbusiness.com/data/ P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Chris Cooper (1:41) What is the State of the Industry? (7:39) Thoughts on CrossFit HQ (14:53) Average Net Owner Benefit (18:54) Gym revenue and expenses (23:14) Average membership and profitable models (32:53) Training models vs. class sizes (37:05) Are most gyms running a broken model? (41:46) Effective Hourly Rate for gym owners (45:20) Why data-driven insights are important for gyms (48:18) How Chris turned around his struggling gym (51:55) How to run a successful gym (54:35) Identifying weaknesses and improving operations (1:00:16) Marketing insights (1:03:19) Where to go if you want to find Chris

John Franklin (https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez talk to Giancarlo Regni (https://www.instagram.com/realgstrength/), the owner and CEO of G-Strength Philly (https://g-strength.com/). From broke gym owner to making $200k/yr, Giancarlo shares how a rideshare gig turned into a lead machine, and a referral program that boosted his monthly revenue by $10,000. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Giancarlo Regni (2:47) Getting paid to get leads (7:02) Moving from a bedroom to a facility (10:32) Growing the business (12:25) Opening the first location (16:30) Evolving his model (18:48) Packaging, pricing, and scaling (26:05) Hiring & staffing locations (30:12) Location economics and lessons learned (35:24) Marketing and sales strategies (38:57) Revenue per location (41:31) Why are small group training models profitable? (43:39) What's next for Giancarlo? (46:15) Advice for those who want to start a gym (47:49) The best referral campaign for gym owners (51:30) Using social media, reviews, and SEO (58:28) Where to go if you want to find Giancarlo

John Franklin (⁠https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez reunite with Dan Trink (https://www.instagram.com/dantrink/?hl=en) from The Fort NYC (https://www.thefortnyc.com/). Last time we talked about their content strategy. Now, Dan's unpacking the strategy that drives their gym's profits. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Dan Trink (2:20) CrossFit dreams and career paths (8:33) How Dan got his start in the industry (11:10) Hiring good people and staff treatment (16:24) Challenges of creating career stability (21:23) Do gym owners need to be present in the gym? (25:42) Training, packaging & pricing at The Fort NYC (27:59) Discussing 2-week paid trials (29:53) The sales process and nurturing strategies (35:33) Setting client goals & building community (40:47) Opening The Fort flagship location (43:16) Buildout and rent costs in NYC (51:12) Small group personal training design & philosophy (1:00:22) Creating content for social media (1:05:38) Using paid ads & expanding business with paid traffic (1:10:09) What's next for The Fort? (1:12:54) Where to go if you want to find Dan

John Franklin (https://twitter.com/johnisbuilding?lang=en) & Mateo Lopez chat with Andrew Frezza, a gym owner who ran a profitable location that generated $95k/mo in a 6,000-person town. Despite the success, Andrew walked away. What made him leave it all behind? P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Andrew Frezza (3:01) Starting and growing a CrossFit gym (7:11) Buying real estate at the right time (10:07) Expanding the business (13:17) Providing good careers for coaches (15:45) Structuring offers, prices, and hiring staff (21:06) How would Andrew start a gym today? (23:46) The impact of COVID on the gym and its recovery (28:19) Deciding to sell the gym (30:59) Challenges of scaling a single location (37:24) Experiencing burnout as a gym owner (39:40) Approaching the conversation with his team (42:40) Evaluating his worth of shares (44:08) How does Andrew feel now? (45:17) What's next for Andrew? (48:00) Advice for gym owners feeling stuck (51:06) Where to go if you want to find Andrew

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Dane McCarthy, the owner & Founder of The Athletic Clubs–a series of unique training gyms in NYC. His unconventional approach to training drives younger clientele through his doors, so what makes it attractive? P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Dane McCarthy (2:10) Creating communities through group fitness (5:06) What are The Athletic Clubs? (9:38) Marketing via user-generated content (12:58) Who do The Athletic Clubs target? (14:37) What is squad training? (20:30) What do Gen Z want the most? (25:28) Managing a full-time job on top of running 3 gyms (27:43) Funding and growth strategies for a fitness start-up (32:19) Challenges of running a gym in a basement (34:02) Marketing and selling squad training to Gen Z (38:58) The only gym to have a dress code (41:03) Is this model replicable everywhere? (43:27) Managing and setting boundaries for squads (48:46) Using paid ads to find ideal clients (51:53) What makes The Athletic Clubs cool for Gen Z? (57:12) Opening a gym during COVID & finding an effective space (1:01:53) What's next for The Athletic Clubs? (1:09:06) Do squads compete against each other? (1:13:01) Where to go if you want to find Dane

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ and Mateo Lopez sat down with Oskar Johed, the owner of two CrossFit gyms in Sweden, to discuss the strategies he's using to scale across multiple locations and achieve impressive metrics. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Oskar Johed (2:11) Scaling cash flowing gyms in a multi-location setting (10:22) Staffing locations & quality control (13:56) The secret to creating an amazing product (16:14) Attracting & retaining gym members (18:17) Why Oskar doesn't use social media (21:26) Creating efficient programming (24:27) Advice for gym owners: why it's better to simplify operations (34:25) What are goal reviews & why are they important? (37:49) How Oskar keeps track of his clients (40:09) Sponsored message: Run a successful gym with Kilo (visit https://usekilo.com/) (43:59) The challenges of running a successful CrossFit gym (56:13) How to run a more successful CrossFit gym (1:01:25) Does coaching certification impact a gym's success? (1:04:40) How to improve CrossFit coaching quality (1:11:06) Where to go if you want to find Oskar

Gym owner Jared Byczko shares how he landed a monster real estate deal and hasn't paid rent in 3 years. Topics discussed include starting & growing a CrossFit gym, acquiring a building with SBA & refinancing, scaling a fitness business, navigating the impact of COVID, negotiating the sale of the gym building, and the positive impact of moving into a new space.