John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ & Mateo Lopez are joined by Mark Fisher  (https://www.youtube.com/@MarkFisherHumanBeing) to discuss semaglutides–diabetes drugs that are creeping their way into the fitness industry. Show Notes: (0:42) What are semaglutides? (2:20) WeightWatchers buys a telehealth company (5:01) Semaglutides will be easier to market (11:18) Mark's hot take on Ozempic (15:05) Will these drugs disrupt the fitness industry? (18:26) Pharmaceuticals are a big business (22:03) Beachbody's in an ideal position to hop on this opportunity (24:41) Why gym owners should care (31:25) Get a free shirt from Mateo

Vince Gabriele, gym owner and marketing expert, discusses how he generated 7-figures in revenue by structuring his small-group training model. Topics include pricing, gym footprint efficiency, transitioning from large to small-group, showcasing specialization, squirrel marketing, using Facebook ads, components of a solid marketing plan, successful client offers, the value of 6-week challenges, and building wealth outside the gym.

John Franklin (https://twitter.com/JohnIsBuilding) sits down with Brian Bott (https://www.instagram.com/brianbottfitness/?hl=en), the Founder of Aspire Fitness, to talk about the fundamental business processes behind running multiple gym locations that generate 7-figures and owning 7-figures in real estate. Show notes: (0:44) Introducing Brian's gym & his training structure (2:52) The transition from one to two gym locations (5:53) Packaging agreements & pricing memberships (8:16) Brian talks margins – explaining the 44% model (9:53) Pros and cons of the 44% model (12:35) How do you track all of your client data? (16:12) Monitoring coaching, responsibilities, and compensation (20:42) How to successfully run multiple gym locations (23:26) The problem with large group gyms & mistakes they make (29:57) Brian discusses the process of buying his building (34:39) The importance of having an agreed-upon price (36:16) What is a Right of First Refusal in real estate? (37:27) Coming up with $1.1M to purchase a building (40:27) The hardest part of the buying process (41:59) Next steps – opening a 3rd location vs. buying a struggling gym (45:35) Finding a way to make the gym work in your town (49:44) Can you run a fitness business with zero overhead? (51:57) Fitness entrepreneurship – take big risks when you're young (56:00) Final words of advice from Brian

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Kaleda Connell (https://twitter.com/KaledaConnell) – the CEO of Kilo (https://usekilo.com), a gym software with marketing and website automation to make gym owner's lives easier – about lessons learned over the years when growing a business and the importance of updating your Google Business profile. Show notes: (1:26) Introducing Kaleda & Kilo (4:01) How John & Mateo connected with Kaleda (6:27) What are SOPs? (8:23) Lessons learned over the years as a gym owner (10:55) How to approach hiring people with no experience (14:58) Tips for gym owners to improve their online presence (16:52) The biggest mistake gym owners make on their socials (19:33) Why updating your Google Business profile matters (21:39) The first thing people look for before looking at a business' website (25:14) How to bump your biz to the top of Google (28:11) The biggest mistake on gym websites that hurt leads & how to fix it (30:55) Should gym owners hide or share their pricing? (32:22) Are gym owners passionate about their websites? (36:07) How to stand out in a crowded market & get more leads (38:11) How to have the most success with software (40:20) A new service to help rank your gym #1 on Google

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk with Andrea Savard (https://www.instagram.com/asavard_firepower/) – a Two-Brain Business mentor and the co-owner of Reebok CrossFit FirePower – where she shares the ups & downs, and twists & turns of using real estate as a financial lever. How Andrea got started in real estate (1:18) The economics of buying a large gym (6:20) What Andrea wouldn't do when buying a gym (11:33) Top- and bottom-line for the gym (16:59) The beginning of Andrea's 7-year nightmare (18:02) How much goes into finding a sufficient property to buy (23:43) What happens when a deal falls through (25:53) Finding money again for a new building (30:46) I bought a space right when the pandemic hit. Now what? (34:11) What if we bought a farm and moved our gym to a rural setting? (42:46) Selling yet again. The gym still needs a home… (46:19) Real estate strategies from a real estate veteran (50:19) Advice for gym owners wanting to get into real estate (56:13) The importance of starting small (59:05) The one thing gym owners should never do (1:02:17)

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Cassie Day (https://www.instagram.com/cassiedayyy/?hl=en) — an award-winning personal trainer and the Founder & CEO of All Day Fit — about all things social media and how to make big money by creating organic content.   Introducing Cassie Day & her gym All Day Fit (1:53) The inspiration behind a lane gym & what it is (5:38) How much money does ADF bring in? (10:54) Getting clients through organic social posts without using ads (12:15) Planning out marketing content for the full year (15:27) Why creating content that provides value to others is important (19:04) How to create high-quality content (24:04) Biggest lessons learned from having a digital marketing/content creation background (27:39) The four-week cycle of content & content team (32:05) How to turn leads into clients via social media (36:13) Offering a "hot commodity" service that sells out (40:50) Building a personal brand vs. a gym brand (45:35) Be the expert & stand out — where do you find inspiration? (51:02)

Mateo Lopez dives in deep with Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) to discuss Mark's own super successful fit biz: Mark Fisher Fitness (https://markfisherfitness.com/)   What is Mark Fisher Fitness MFF? (2:55) Getting snatched in a 6-week program (6:52) Mark discusses the ups and downs of revenue from the 6-week challenge (10:10) Charing premium prices for a premium experience (12:09) Making millions by providing value (19:06) What gym owners should think about according to MFF (26:26) How MFF gets people to come into the gym (30:52) There's a way to be persistent and not be annoying (34:00)  Getting people to sign up for free offers (38:12) Why it's important to understand the sales process (44:27) Selling a high-ticket program (47:52) Awesome trainers in your gym matter (50:02) The most common problem people are coming to MFF (51:23) The best way to do email marketing (56:21) Using ChatGPT to write content (1:02:06)

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Nick Page (https://www.instagram.com/nickpage_ttp/?hl=en), the owner & founder of The Trainer Page, about undervalued Instagram strategies that help him generate over $15k/mo. Introducing Nick Page (0:35) How Nick's business evolved (1:09) Nick talks Instagram strategies (7:16) Just DM your followers and take action (12:03) How do you get people to follow you? (18:36) Why running a contest is effective when done right (21:07) Instagram will stop you at some point (26:32) The importance of having social proof & a social presence (29:29) How do you come up with post ideas? (33:01) Getting more leads on social (40:10) How do you manage all the leads? (47:29) What kind of reply rate should a gym owner be expecting? (51:08)

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Jack Wheeler (https://www.instagram.com/360fitnesspt/?hl=en), the founder, CEO and co-owner of 360 Fitness Personal Training. Introducing Jack Wheeler (0:30) Running a 7-figure gym that makes $100k/mo (2:29) Jack’s VIP shake program (6:44) Sales numbers per month (14:01) Social proof on all sides of the gym (20:19) Why Jack’s Facebook Ads work so well (30:10) Jack explains his marketing process to get leads (38:18) How to use social proof photos as a part of your ads (48:34) Jack talks conversion rates & client retention (57:02)

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) discuss LifeTime Fitness’s transformation and a viral gym that claims to be “the best gym in the f***ing world.”  LifeTime Fitness increases prices (0:50) LifeTime’s dynamic pricing (3:45) How gym owners should price their services (9:20) Why do people pay $300/mo to workout LifeTime (13:15)  LifeTime’s pickleball strategy (17:18) What gym owners can learn from Lifetime (24:00) The greatest gym in the f***ing world (27:08) Fusion Gym’s big opening  (31:08) Fusion Gym’s response (33:30)  Fusion Gym expands to the fitness capital of the world (40:35)