John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Dani & Jason Brown about building a massive coaching business via Instagram. Introducing Dani & Jason Brown (0:40) What is the Conjugate Method? (5:38) Selling a programming business? (12:00) Selling $250k in online programs (15:33) Jason’s advice for building an online training business (22:56) Growing a 50k-person Instagram following (25:22) Instagram tactics (29:30) Jason’s core offer (35:30) Jason’s epic Garage Gym (42:39) Rating TikTok Garage Gyms (44:37) The best powerlifting gym in Boston (48:38) Being a garage gym consultant for rich people (55:20) Overrated or underrated: Ice baths (59:56) The sumo deadlift high pull (1:02:19) Greens powder (1:08:39) Natty or not content (1:11:12) Fasted cardio (1:18:19)

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) discuss a viral gym that claims to be “the best gym in the f***ing world.” The best gym in the f***ing world (0:42) The front man for the best gym in the f***ing world (9:05) The economics for the best gym in the f***ing world (17:07) Financing the best gym in the f***ing world (23:19) The business plan for the best gym in the f***ing world (26:02) Takeaways for gym owners (35:43) Kilo gym management software tattoos (36:15) Selecting a profitable niche in fitness (39:10) The Glute Guy (39:55) Knees Over Toes Guy (48:55) The Vertical Jump Guy (52:20) Metal Workout (59:40)

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Dan Trink and Kyle Fields, the co-founders of The Fort NYC, about how they use social media to make $350k/mo from their gyms.    Introducing Dan Trink and Kyle Fields. (0:02)   The current state of the fitness industry and how it has changed.  (3:01)   Writing vs. video content for fit pros (6:36)   How fitness influencers actually get in shape (14:05)   Reacting to Joel Seedman (17:10)   The Fort’s social strategy (21:08)   The Fort’s content rhythm (29:19)   How to produce high-quality content (33:18)   How CrossFit gyms are changing their business model  (40:52)   Podcasting for gyms (45:04)   Lead costs (48:43)   The importance of focus when creating content (57:00)   Red light therapy (59:38)  Influencer gyms (1:04:59)   Fitness in the metaverse (1:10:39)   Cold plunges (1:17:16)

John Franklin (https://twitter.com/JohnIsBuilding) and Mark Fisher (https://www.youtube.com/@MarkFisherHu...) talk about the business of fitness with Pete Dupuis (https://www.instagram.com/pete_dupuis/), the co-founder of Cressey Sports Performance. Show notes: Pete’s relationship with Sahil Bloom (2:36) How to get successful people to work with you? (5:35) Pete’s content strategy How to be the Seth Godin (15:06) How to set boundaries and say no (21:36) Where Pete gets inspiration (24:20) Pete’s writing process. (41:20) Twitter vs. Instagram for growing an audience (43:56) Using Twitter to test ideas (50:57) What kind of gym Pete would build if he was starting today? (55:06) The misconception about social media followings (59:15) How to hire coaches and personal trainers (1:09:26) Othership raises $9M to expand their social bathhouse concept (1:11:48)

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Jay Wein (https://www.instagram.com/dicey_mcsorely/) bring you the best (& worst) stories from the Gym World. Show notes: Can you be a fat personal trainer? (0:23) Is there a market for overweight personal trainers (6:50) Planet Fitness’s new marketing campaign was inspired by dick pill commercials (10:44) The Bear Cave releases a short report on Planet Fitness (16:56) LA Fitness’s new concept is a mall food court but for fitness studios (21:38) Virtual reality fitness app FitXR wants you to sculpt in the metaverse (33:07) ISSA’s TikTok ad campaign. Do certifications matter in fitness? (43:45) Enjoyed the show? •Get our newsletter: https://johnisbuilding.beehiiv.com/su... •Buy our gym management software at https://UseKilo.com

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHu...) talk about Zumba and bad price increases. Strava’s weird price increase (0:20) How not to raise prices at your gym (9:14) The worse price increase in fitness history (11:52) Zumba’s 6 Week Transformation Program (26:31) Is Zumba the best fitness business of all time? (35:24) Zumba Instructor Network + Zumba’s music business (50:44) Beto Perez (55:18) Enjoyed the show? •Get our newsletter: https://johnisbuilding.beehiiv.com/subscribe •Buy our gym management software at https://UseKilo.com •Subscribe to our Youtube channel: https://www.youtube.com/@Gym_World

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) rank the best fitness influencers doing short-form vertical video and break down their businesses. Mr. Beast on short form vertical video (0:30) Daddy Noel Deyzel (4:47) PapaSwolio (15:10) Joey Swoll (20:23)  Greg O'Gallagher (31:55)  The winner (49:20) Megsquat's $3M+ business (49:37) How gym owners can make money with vertical video (1:08:00)

***THIS EPISODE HAS EXPLICIT CONTENT*** John Franklin (https://twitter.com/JohnIsBuilding) and Mateo Lopez sit with Jay Wein (https://www.instagram.com/dicey_mcsorely/) to share their craziest stories from the NYC gym scene. “Seeking real CrossFit gossip” (0:46) The CEO of Garage Gym TikTok (30:18) NOBULL Lands investment from NFL (51:39) The male crop top is back (59:24)

Tech entrepreneur John Franklin, unknown guest Mateo Lopez, and fitness enthusiast Mark Fisher discuss topics such as Tom Brady's partnership with Brandon Marshall, CorePower Yoga's new strength-based class, executive departures at CrossFit HQ, and Bedros Keuilian's $15,000 alpha male bootcamp. They also explore the trend of holistic fitness approaches, the paradox of wellness spending, and gimmicks in marketing.

Episode 4: John Franklin (https://twitter.com/JohnIsBuilding ), Mateo Lopez, & Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) talk about what gym owners actually do all day, Mindbody's 2022 trend report, Peloton's refurbished bike program, and Wodify's retention data. Show notes:    What does a gym owner actually do all day (0:45)   Strength training is so hot right now (13:34)    SoulCycle shuts down studios and partners with ClassPass (15:22)   Peloton’s refurbished bike program (26:07)   Wim Hoff ice bath consultation (29:16)   Gym World vs. World Gym (32:00)    Wodify’s client nurture data & AI in gym software (40:50) Enjoyed the show?   •Buy our gym management software at https://UseKilo.com