In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) about his journey from a broke personal trainer to earning over $3M a year, and the playbook that made it possible.

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Show Notes:

(00:00) Introducing Jon

(6:31) Building and scaling a coaching business

(16:26) Finding the right niche

(23:11) Leveraging podcasts for networking and referrals

(32:11) Content marketing for gym owners

(40:36) Generating word of mouth marketing

(45:06) Growing a gym with a podcast

(52:52) Getting more gym clients

(58:03) Using social media to grow a business

(1:04:29) The importance of talking to prospects

(1:11:04) Where to go if you want to find Jon

This personal trainer now profits $3M+ annually