Gym World Worldwide

🌎 What’s stopping people from joining your gym? In this episode, Kaleda Connell (https://www.instagram.com/heykaleda/), CEO of the top gym management software company Kilo, chats with Mateo Lopez about the top branding and marketing mistakes gym owners make—and what you can do instead to get more people to find you online, trust your gym, and become paying members.👉 Steal our FREE gym photoshoot guide: https://storage.googleapis.com/msgsndr/3QLKBswgoQOgonc9r4jK/media/64b4614e676ebe0679b91bdc.pdfP.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Kilo - https://www.instagram.com/kilogyms/Kilo (website) - https://usekilo.com/🔥 Show Notes:(00:00) Introducing Kaleda(2:46) Social media audits and common mistakes(9:05) Improving social media posts and calls to action(19:32) Run a successful gym with Kilo (visit https://usekilo.com/)(20:04) Website optimization and lead capture(29:18) Google Business Profile and review management(41:14) Final tips and takeaways(43:40) Where to go if you want to find Kaleda

🌎 In this mini episode, Mateo Lopez chats with Tim Concannon (⁠https://www.instagram.com/tim_concannon/⁠) from Nothing Stronger Gym and Sports Medicine about how he grew his small group personal training business—from a 200 sq ft home gym to a 1,500 sq ft facility generating over $700,000 a year with fewer than 150 members and a 45% profit margin.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (⁠https://usekilo.com/gym-world/⁠) so you don't miss out.📱 Socials:Nothing Stronger - ⁠https://www.instagram.com/nothingstronger/⁠Nothing Stronger (website) - ⁠https://nothingstrongergym.com/⁠🔥 Show Notes:(00:00) Introducing Tim(1:31) What is Nothing Stronger? (4:00) How Nothing Stronger got started(14:23) Run a successful gym with Kilo (visit ⁠https://usekilo.com/⁠)(14:55) Expanding the gym(17:52) Growing the gym business (22:31) The clientele and special needs training(24:37) Sports performance program and session structure(29:55) Marketing strategies and the sales process(37:06) Future plans for Nothing Stronger  (38:55) Where to go if you want to find Tim

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Tarun Raj (https://www.instagram.com/tarun.ig/) about his unique wellness concept that uses digital psychedelics to reset and balance the nervous system.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials: Reality Center - https://www.instagram.com/realitycenter/Reality Center (website) - https://www.realitymgmt.com/🔥 Show Notes: (00:00) Introducing Tarun(1:25) What is Reality Center?(6:58) Developing the technology and equipment(16:02) The business model(20:32) Run a successful gym with Kilo (visit https://usekilo.com/)(21:04) The business model (continued)(27:24) Marketing and sales strategies(32:52) Future aspirations for Reality Center (44:27) Designing the space and educational resources (48:40) Where to go if you want to find Tarun

Evan Duncan, the founder of Recess Fitness Club in Dallas, shares his journey in creating a gym that values fun over social media hype. His innovative approach includes playful features like a slide and a member-centric culture. Duncan reveals powerful marketing strategies that helped him grow to over 2,000 members in three years. He also discusses unique wellness initiatives, including medical services, and exciting plans for future expansion. This conversation highlights the importance of community and personal connections in the fitness world.

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) sits down with Brent Laffey (https://www.instagram.com/brent_laffey/_) from Carbon Performance to discuss his state-of-the-art strength training gym, which can train up to 5,000 members. They dive into the details behind how he built the model, the branding, and his expansion plans across the US.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials: Carbon Performance - https://www.instagram.com/carbon_performance_/Carbon Performance (website) - https://carbonperformance.com/🔥 Show Notes:(00:00) Introducing Brent(5:45) Expansion and evolution of Carbon Performance(12:41) Business strategy and membership model(17:32) Run a successful gym with Kilo (visithttps://usekilo.com/)(18:04) Economics, marketing, and branding strategies(25:50) Revenue streams and additional services(29:25) Staffing(30:41) Future plans for Carbon Performance(33:20) Paid marketing (35:09) Leadership strategies(42:22) Similar gym concepts and market evaluation(47:42) Where to go if you want to find Brent

🌎 In this episode, Mateo Lopez chats with John Farkas (https://www.instagram.com/coachjohnfarkas/?hl=en) about running his own gym, Blue Ocean Fitness (https://www.instagram.com/blue_ocean_fitness/), and his transition to managing multiple Alloy Personal Training franchise locations. They also discuss key marketing and staffing strategies for gym owners.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Blue Ocean Fitness (website) - https://blueoceanfitness.net/Alloy Ballwin - https://www.instagram.com/alloyballwin/?hl=enAlloy Claymont - https://www.instagram.com/alloyclaymont/?hl=enAlloy Wildwood - https://www.instagram.com/alloywildwood/?hl=en🔥 Show Notes:(00:00) Introducing John(2:44) What is Blue Ocean Fitness?(18:36) Run a successful gym with Kilo (visit https://usekilo.com/)(19:08) Impact of COVID on the gym (24:00) Transition to Alloy Personal Training franchise(28:19) Evaluating new locations(33:43) Launching a gym franchise(38:28) Marketing strategies for gym owners(44:23) Managing multiple gym franchise locations(47:10) Staffing and talent acquisition (51:58) Monitoring success and performance(57:15) Advice for scaling a gym business(1:00:32) Where to go if you want to find John

🌎 In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) is joined by Steve Pirt (https://www.instagram.com/pirtnation/) to discuss his innovative fitness franchising concept—FlexWerk Fitness, the world’s first co-working space for fitness professionals. They dive into how FlexWerk is empowering personal trainers to become their own bosses and explore its potential for international growth.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:FlexWerk Fitness - https://www.instagram.com/flexwerkfitness/FlexWerk Fitness (website) - https://flexwerkfitness.com/🔥 Show Notes: (00:00) Introducing Steve and his career journey(7:26) Developing the FlexWerk concept(19:38) What is FlexWerk Fitness?(24:37) Run a successful gym with Kilo (visit https://usekilo.com/)(25:09) FlexWerk Fitness business model(43:51) Supporting fitness professionals(51:43) Revenue breakdown and expansion plans(1:02:15) Client experience (1:06:58) What's next for FlexWerk Fitness?(1:09:46) Where to go if you want to find Steve

🌎 John Franklin ( https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Stu Brauer (https://www.instagram.com/wtfgymtalk/?hl=en) about expanding your gym, finding the right space, and using a formula to determine how much rent your next gym can afford.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials: The Gym Real Estate Company - https://www.instagram.com/gymrealestate/?hl=enThe Gym Real Estate Company (website) - https://gymrealestate.co/🔥 Show Notes:(00:00) Introducing Stu(2:05) Gym real estate market overview(10:43) Strategies for expanding gym locations(17:42) Calculating ideal square footage for gym expansion(23:13) Evaluating the need for additional space (33:53) Run a successful gym with Kilo (visit https://usekilo.com/)(34:27) Recommended operating expenses(43:36) The future of boutique fitness and open gym models(51:44) Adding wellness concepts to gyms(56:57) Where to go if you want to find Stu

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Joe Tepe (https://www.instagram.com/jtepelv/?hl=en) to discuss his three gyms. They dive into the details of running three distinct gyms in Vegas, each with a unique concept, and how these businesses collectively generate $90k/month in revenue. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: The Strip CrossFit - https://www.instagram.com/thestripcrossfit/?hl=en Tread Vegas Fitness - https://www.instagram.com/treadvegas/?hl=en The Strip Barbell - https://www.instagram.com/thestripbarbell/?hl=en 🔥 Show Notes: (00:00) Introducing Joe (2:18) Running three gyms in Las Vegas (13:08) The CrossFit gym (23:06) Run a successful gym with Kilo (visit https://usekilo.com/) (23:38) Staffing the gyms (27:02) Marketing and cleaning the gyms (31:21) The Barbell gym and partnerships (39:05) The cost of the gyms (45:22) The Bootcamp gym and expansion (56:23) Where to go if you want to find Joe

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Mark Fisher (https://www.instagram.com/markfisherhumanbeing/?hl=en) to dive into the process of selling his gym, Mark Fisher Fitness (https://www.instagram.com/mffclubhouse/). 👉 Read Mark's blog post: https://businessforunicorns.com/management-and-leadership/why-mark-fisher-sold-mark-fisher-fitness/ P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Business for Unicorns - https://www.instagram.com/businessforunicorns/ Business for Unicorns (website) - https://businessforunicorns.com/ 🔥 Show Notes: (00:00) Introducing Mark (3:54) Selling Mark Fisher Fitness (9:23) What is Mark Fisher Fitness? (11:35) The decision to end the 6-week snatched program (27:54) The process of finding a buyer (31:39) Valuation, financing, and the role of lawyers (51:25) Run a successful gym with Kilo (visit https://usekilo.com/) (51:57) Timeline of the sale (56:31) Final thoughts and lessons learned (59:25) Where to go if you want to find Mark