Gym World Worldwide

🌎 In this episode, Mateo Lopez sits down with Marie Merritt (https://www.instagram.com/momentummarie/) from Momentum Fit to talk about the Black Friday strategy that brought in $159,000 in just 24 hours—and what gym owners can do to run successful sales without hurting their brand.P.S. If you like the show, then you'll love the Gym Worldnewsletter. Every Friday, John Franklin breaks down the possibilities of makingmoney in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so youdon't miss out.📱 Socials:Momentum Fit - https://www.instagram.com/getmomentumfit/Momentum Fit (website) - https://getmomentumfit.com/🔥 Show Notes:(00:00) Introducing Marie(2:13) What is Momentum Fit?(6:50) Packaging and pricing(13:42) Black Friday sale strategy (23:02) Run a successful gym with Kilo (visit https://usekilo.com/)(23:34) Advice for sales and discounting(28:21) Marketing and client engagement(31:54) Team training and retention(35:53) Leadership and business development(43:57) Future plans and advice for gym owners   (47:55) Where to go to find Marie

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez talk with Conor Oakley (https://www.instagram.com/oakleyfitnesscoaching/) from Forged Fitness about how he built his gym, transitioned into HYROX training, and grew a fitness league that brings in over $2K per event with HYROX-style competitions.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Forged Fitness - https://www.instagram.com/forged_fitness_hintonburg_/Forged Fitness (website) - https://www.crossfithintonburg.com/Ottawa Fitness League - https://www.instagram.com/ottawa_fitness_league/🔥 Show Notes:(00:00) Introducing Conor(1:33) The origins of Forged Fitness (11:23) HYROX training(16:16) Monetization and marketing HYROX  (23:56) Run a successful gym with Kilo (visit https://usekilo.com/)(24:28) Memberships and revenue(28:35) Can any gym offer HYROX training?(31:24) Ottawa Fitness League (43:36) How to run a good gym event (48:01) Where to go to find Conor

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Zach Peterson (https://www.instagram.com/zachjpete/?hl=en) from Empyre Fitness to talk about how to went from running a tattoo-inspired fashion and apparel brand to building a profitable gym business.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Empyre Fitness - https://www.instagram.com/empyre_fitness/?hl=enEmpyre Fitness (website) - https://www.empyrefitness.com/Tattooed & Successful - https://tattooedandsuccessful.com/🔥 Show Notes:(00:00) Introducing Zach and his entrepreneurial journey(4:18) Early marketing strategies (8:26) Transition to the gym, operations, and trainer support(23:02) Marketing the gym today(26:01) Managing staff(27:37) Run a successful gym with Kilo (visit https://usekilo.com/)(28:09) Future plans and expansion(29:09) Staff, pay, and revenue breakdown(30:56) Managing the space(32:17) Challenges and lessons learned(35:24) Keeping the gym clean(38:12) Selling gym merchandise(41:38) Balancing multiple ventures (42:59) Where to go to find Zach

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) chats with Jay Rhodes (https://www.instagram.com/jayrhodes/) from CrossFit Outlaw North about how he built a CrossFit gym that brought in $887,000 in annual revenue last year with 270 members.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:CrossFit Outlaw North - https://www.instagram.com/outlaw_northCrossFit Outlaw North (website) - https://crossfitoutlawnorth.com/Train For A Great Life podcast - https://open.spotify.com/show/0xSp704MfG5yw7L7Mz8vi7?si=99d5eb69c3a04bf5🔥 Show Notes:(00:00) Introducing Jay (4:22) Transition to gym ownership(7:21) Growth and expansion of the gym(13:05) Strategies to grow revenue(18:51) What's helped Jay run a successful CrossFit gym?(25:33) The impact of having a successful gym (27:52) Run a successful gym with Kilo (visit https://usekilo.com/)(28:24) Advice for gym owners(31:21) Thoughts on CrossFit and affiliation(36:50) Where to go to find Jay

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) chats with Damon Vincent (https://www.instagram.com/damon_vee/) from Train Unique about how he built a gym for special needs athletes that now brings in $45,000 a month.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Train Unique - https://www.instagram.com/wetrainunique/Train Unique (website) - https://fitnessforspecialneeds.com/🔥 Show Notes:(00:00) Introducing Damon and the origins of Train Unique(7:58) Packaging and pricing(9:46) Working with special needs athletes(11:15) Hiring and staff   (11:59) The space (14:33) Run a successful gym with Kilo (visit https://usekilo.com/)(15:05) Operational details(20:28) Advice to gym owners (21:24) Marketing strategies and the sales process (27:28) Where to go if you want to find Damon

Kaleda Connell, CEO of Kilo and a branding and marketing expert for gym owners, shares invaluable insights with Mateo Lopez. They discuss common social media mistakes that hinder gym growth and the importance of improving online visibility. Kaleda emphasizes effective website management and clear calls to action to attract leads. She also highlights the power of a well-optimized Google Business Profile and the use of professional photography to authentically showcase gym culture. Tune in for actionable strategies to enhance lead generation and engagement!

🌎 In this mini episode, Mateo Lopez chats with Tim Concannon (⁠https://www.instagram.com/tim_concannon/⁠) from Nothing Stronger Gym and Sports Medicine about how he grew his small group personal training business—from a 200 sq ft home gym to a 1,500 sq ft facility generating over $700,000 a year with fewer than 150 members and a 45% profit margin.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (⁠https://usekilo.com/gym-world/⁠) so you don't miss out.📱 Socials:Nothing Stronger - ⁠https://www.instagram.com/nothingstronger/⁠Nothing Stronger (website) - ⁠https://nothingstrongergym.com/⁠🔥 Show Notes:(00:00) Introducing Tim(1:31) What is Nothing Stronger? (4:00) How Nothing Stronger got started(14:23) Run a successful gym with Kilo (visit ⁠https://usekilo.com/⁠)(14:55) Expanding the gym(17:52) Growing the gym business (22:31) The clientele and special needs training(24:37) Sports performance program and session structure(29:55) Marketing strategies and the sales process(37:06) Future plans for Nothing Stronger  (38:55) Where to go if you want to find Tim

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Tarun Raj (https://www.instagram.com/tarun.ig/) about his unique wellness concept that uses digital psychedelics to reset and balance the nervous system.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials: Reality Center - https://www.instagram.com/realitycenter/Reality Center (website) - https://www.realitymgmt.com/🔥 Show Notes: (00:00) Introducing Tarun(1:25) What is Reality Center?(6:58) Developing the technology and equipment(16:02) The business model(20:32) Run a successful gym with Kilo (visit https://usekilo.com/)(21:04) The business model (continued)(27:24) Marketing and sales strategies(32:52) Future aspirations for Reality Center (44:27) Designing the space and educational resources (48:40) Where to go if you want to find Tarun

Evan Duncan, the founder of Recess Fitness Club in Dallas, shares his journey in creating a gym that values fun over social media hype. His innovative approach includes playful features like a slide and a member-centric culture. Duncan reveals powerful marketing strategies that helped him grow to over 2,000 members in three years. He also discusses unique wellness initiatives, including medical services, and exciting plans for future expansion. This conversation highlights the importance of community and personal connections in the fitness world.

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) sits down with Brent Laffey (https://www.instagram.com/brent_laffey/_) from Carbon Performance to discuss his state-of-the-art strength training gym, which can train up to 5,000 members. They dive into the details behind how he built the model, the branding, and his expansion plans across the US.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials: Carbon Performance - https://www.instagram.com/carbon_performance_/Carbon Performance (website) - https://carbonperformance.com/🔥 Show Notes:(00:00) Introducing Brent(5:45) Expansion and evolution of Carbon Performance(12:41) Business strategy and membership model(17:32) Run a successful gym with Kilo (visithttps://usekilo.com/)(18:04) Economics, marketing, and branding strategies(25:50) Revenue streams and additional services(29:25) Staffing(30:41) Future plans for Carbon Performance(33:20) Paid marketing (35:09) Leadership strategies(42:22) Similar gym concepts and market evaluation(47:42) Where to go if you want to find Brent