In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Mick Breuckner from Annex Sports Performance (https://www.instagram.com/annexsports/?hl=en) to break down his business model and how clear vision from day 1 helped him grow into running a 7-figure gym specializing in overhead throwing athletes.
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Show Notes:
(00:00) Introducing Mick
(00:57) What is Annex Sports Performance?
(6:34) Space utilization
(8:47) Staff and compensation
(13:17) Packaging and pricing
(14:29) Evolving the business
(15:47) Marketing and selling a sports performance gym
(18:45) Retaining athletes
(23:02) Attracting and on-ramping athletes
(26:27) Starting from scratch
(29:24) Challenges of scaling a fitness business
(35:16) Finding and developing talent
(44:02) How to avoid shiny object syndrome
(49:07) Where to go if you want to find Mick
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