In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Mick Breuckner from Annex Sports Performance (https://www.instagram.com/annexsports/?hl=en) to break down his business model and how clear vision from day 1 helped him grow into running a 7-figure gym specializing in overhead throwing athletes.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

Show Notes:

(00:00) Introducing Mick

(00:57) What is Annex Sports Performance?

(6:34) Space utilization

(8:47) Staff and compensation

(13:17) Packaging and pricing

(14:29) Evolving the business

(15:47) Marketing and selling a sports performance gym

(18:45) Retaining athletes

(23:02) Attracting and on-ramping athletes

(26:27) Starting from scratch

(29:24) Challenges of scaling a fitness business

(35:16) Finding and developing talent

(44:02) How to avoid shiny object syndrome

(49:07) Where to go if you want to find Mick

This training gym makes $100k/mo