Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they chat with Brandon Cullen (https://www.linkedin.com/in/playingguilty/), co-founder of MADabolic (https://madabolic.com/), about scaling the first strength-driven interval training franchise in the fitness industry.

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Show Notes:

(00:00) Introducing Brandon

(2:07) What is MADabolic?

(6:50) Branding and marketing for a fitness franchise

(14:01) Handling negative Google reviews

(16:23) Targeting a specific client avatar

(25:25) Designing a functional fitness space

(29:34) Pricing strategy

(35:37) Finding the right franchisee

(41:56) Next steps for MADabolic

(49:06) Interesting fitness concepts

(57:28) Where to go if you want to find Brandon

This gym franchise is scaling to 50 locations