Keith and Riley from KOR4 Elite Fitness chat about their unique gym concept combining Orange Theory, Barry's Boot Camp, and CrossFit. They discuss coaching efficiency, profit margins, and future expansion plans. They also share insights on building a successful gym business partnership without external funding.
Core Four Elite Fitness focuses on personalized attention in group classes to balance strength training and conditioning.
The success of Core Four's coaching model relies on experienced coaches maintaining high coach-to-member interaction ratios for effective training.
Deep dives
Core Four Elite Fitness Training Philosophy and Approach
Core Four Elite Fitness, located in Charleston, South Carolina, offers a unique hybrid training method that combines elements of Orange Theory, Barry's Boot Camp, and CrossFit. With a focus on group classes featuring 42 members led by one coach, the studio integrates various equipment like assault runners, concept two rowers, and a strength rack. Coaches are trained to provide personalized attention during the high-energy classes, ensuring each member receives individualized support. This approach aims to balance strength training, conditioning, and interval workouts within a dynamic group setting.
Staff and Coaching Approach for High Member Engagement
The success of Core Four's coaching model relies on the expertise of experienced coaches who are tasked with managing a large class size efficiently. Coaches are expected to interact with each participant, offering personal touches and ensuring members feel coached effectively. The studio's structured program, featuring different blocks for scoring, stamina, and strength training, allows coaches to engage with members across diverse workout segments. With an emphasis on maintaining a high coach-to-member interaction ratio, Core Four prioritizes quality coaching and personalized fitness guidance.
Business Growth Strategy and Financial Sustainability
Core Four's growth strategy involves expanding to new locations while maintaining operational excellence and member satisfaction. By ensuring a healthy balance of membership pricing and services, the studio aims to achieve sustainable financial returns. The company's prudent financial approach includes reinvesting profits into expansion and rigorously monitoring key performance indicators like rent-to-income ratios and profit margins. With a focus on consistent profitability and operational efficiency, Core Four aims to establish a strong foothold in the fitness industry.
Future Expansion Plans and Scalability
As Core Four prepares to expand to a second location, the studio's founders are deliberate in their approach to maintaining quality and consistency across multiple sites. The team plans to assess new markets and replicate their successful training model while ensuring that each location upholds the brand's standards. With a clear vision for scaling the business, Core Four aims to offer its unique training programs in diverse cities, emphasizing a balance of fitness, community engagement, and operational excellence.
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Show Notes:
(00:00) Introducing Keith and Riley
(1:38) What is KOR4 Elite Fitness?
(9:27) The space, programs, and coaching
(19:42) The staff
(20:48) Building the KOR4 concept and brand
(25:53) Navigating a business partnership
(32:22) Buildout costs for KOR4
(39:27) Profit margins and expenses
(41:33) Expanding the gym and future plans
(49:59) Where to go if you want to find Keith and Riley
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