In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Mike Bouranis (https://www.instagram.com/thestokedbrogi/) from Stoked Athletics (https://www.stokedathletics.com/). They discussed how Mike's used in-person events to grow his gym and get hundreds of leads for cheap.

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Show Notes:

(00:00) Introducing Mike

(3:47) What is Stoked Athletics?

(14:19) Sales strategies

(17:02) Branding in the fitness industry

(20:06) Getting leads through gym events

(24:46) Finding sponsors for events

(28:59) Marketing strategies and challenges for gyms

(38:58) Other marketing goods

(46:19) Planning a yearly defining thing

(51:48) Training pro wrestlers

(56:29) Balancing work and personal life

(58:17) Event ideas for older demographics

(1:08:47) Where to go if you want to find Mike