Gym World Worldwide

In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Haylin Alpert from Core Principles Personal Training (https://www.coreprinciplespt.com/). They dove into the unique business model that’s helping Haylin earn $300k from a space under 600 sq ft. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Haylin (3:48) What is Core Principles Personal Training? (6:51) Refining the gym business over time (16:31) Haylin's unique model (19:34) Packaging and pricing (22:39) Evolving the sales process (31:49) What's next for Core Principles Personal Training? (39:32) Marketing strategies (44:29) Staffing (45:43) Lead nurture and class scheduling (53:30) Final advice from Haylin (57:51) Where to go if you want to find Haylin

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Chris Travis from Seattle Strength & Performance (https://www.seattlesp.com/) to talk about the nuances of staffing and different approaches to compensating coaches. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Chris (1:42) What is Seattle Strength & Performance? (7:47) Packaging and pricing (15:20) Hiring and retaining talent (27:38) Challenges with staffing and new members (41:07) Coaching and marketing strategies (48:00) Employee benefits (51:55) Firing staff (56:50) Where to go if you want to find Chris

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez chat with Dai & Lisa Palmer from Gas Station Fitness & Nutrition (https://www.instagram.com/gasstation_fitness/) about their successful lead generation process. This strategy is generating an impressive 300 leads a month for both of their CrossFit gyms. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Dai & Lisa (4:56) Marketing tools that get the most leads (11:31) Lead gen cost breakdown (15:49) Lead nurture and sales strategies (26:02) Structuring a sales call (28:12) Tips for overcoming marketing roadblocks (35:51) The easiest way to nurture leads (37:05) How to make sure leads don't slip through the cracks (38:53) Advice for gym owners who want more members (47:48) Where to go if you want to find Dai & Lisa

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined again by Mark Fisher (https://www.youtube.com/c/markfisherhumanbeing) from Mark Fisher Fitness (https://markfisherfitness.com/). Together, they talk about effective strategies for growing a gym and running a successful fitness business. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Mark (3:07) Common gym ownership mistakes (7:43) Sales and marketing strategies (11:19) Approaching front-end offers (19:25) Benchmarks for gym owners and mentorship (21:17) Managing staff pay (24:52) Career growth and transparency in a fitness business (32:14) Where to go if you want to find Mark

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez reunite with James Pratt of Pratt Personal Training (https://www.instagram.com/prattpersonaltraining/) to talk about marketing strategies that have helped James get 650 members. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing James Pratt (2:35) What is Pratt Personal Training? (5:06) Growing to 650 members (7:24) Running a gym with a partner (11:10) Marketing strategies (19:18) Customizing programs (21:56) What's next for Pratt Personal Training? (24:02) Hiring and retaining staff (27:53) Why scale the business? (33:05) Where to go if you want to find James

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Emily Strasfeld of Mark Fisher Fitness (https://markfisherfitness.com/). They break down the simple 3 step process that's helped Emily sell millions in gym memberships, even without previous sales experience. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Emily (4:41) Framework for handling objections (7:36) Common objections in gyms (8:58) Example 1: I need more time (13:07) Handling indecision in sales conversations (20:11) Example 2: It's too expensive (24:14) Empathy and confidence in sales conversations (30:39) Example 3: I need to talk with my partner (35:18) Final advice for gym owners (37:34) Where to go if you want to find Emily

In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Mike Bouranis (https://www.instagram.com/thestokedbrogi/) from Stoked Athletics (https://www.stokedathletics.com/). They discussed how Mike's used in-person events to grow his gym and get hundreds of leads for cheap. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Mike (3:47) What is Stoked Athletics? (14:19) Sales strategies (17:02) Branding in the fitness industry (20:06) Getting leads through gym events (24:46) Finding sponsors for events (28:59) Marketing strategies and challenges for gyms (38:58) Other marketing goods (46:19) Planning a yearly defining thing (51:48) Training pro wrestlers (56:29) Balancing work and personal life (58:17) Event ideas for older demographics (1:08:47) Where to go if you want to find Mike

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Chris Cooper (https://twobrainbusiness.com/) to talk about his latest book, 'Millionaire Gym Owner.' Chris wants to show gym owners how to use their income to build real wealth. The book is full of strategies and real success stories from 14 gym owners who made $1M net worth. You can download it for FREE on Kindle until Feb. 16. Get it here: https://www.amazon.com/dp/B0CTKNP5VD P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Chris (1:54) What is Millionaire Gym Owner? (5:21) Investment strategies for gym owners (11:32) Reinvesting in your fitness business (19:26) The fastest path to becoming a millionaire (22:46) Leverage for business growth and risk (34:30) How to approach business growth (37:37) Retirement planning for gym owners (41:50) Functional retirement vs. actual retirement (48:06) The most surprising success story from the book (50:26) How to look at money and managing expenses (55:11) Final takeaway from Millionaire Gym Owner (58:10) Where to go if you want to find Chris

John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Joe Meglio (https://www.instagram.com/joemeglio567/?hl=en) from GameChanger Fitness (https://gamechangerfit.com/). Joe, who is on track to open 12 locations, shared the systems and processes that helped his small group personal training gyms reach $3M in revenue. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Joe (2:21) Starting his gym business (5:30) Evolving his business model (15:18) Expanding the gym business and unit economics (22:37) Branding a gym (25:12) Launching a new location and marketing strategies (31:54) Owning and running 7 gym locations (33:53) Staffing and compensation (38:19) Quality control and sales strategies at the gyms (43:41) John's $10k/mo business idea (45:51) Using social media to sell (48:42) The secret sauce to running a business (51:06) Services offered at the gym (52:57) Tracking and measuring success for coaches (57:18) Where to go if you want to find Joe

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Devin Gage (https://gagestrengthtraining.com/) and Jeff Schumacher (https://engagepersonaltraining.com/), where they discuss the acquisition of a struggling gym at equipment value. Devin and Jeff plan to turn the gym around, marking it as their sixth location opened in the past 18 months. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Devin and Jeff (2:13) Gym concept and expanding to 7 locations (10:06) Acquiring a struggling gym and scaling the business (17:01) Finding a good operator and hiring staff (19:09) Budgeting and improving a fitness facility (26:37) Managing quality control for locations (32:47) Scaling a gym business with multiple locations (38:00) Scaling to 100 locations in 10 years? (39:22) Mitigating the risks in a gym business (44:01) Using EOS to grow a gym business (48:41) Advice for gym owners wanting to run multiple gyms (51:20) Where to go if you want to find Devin and Jeff