Gym World Worldwide

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Chris Cooper (https://twobrainbusiness.com/) to talk about his latest book, 'Millionaire Gym Owner.' Chris wants to show gym owners how to use their income to build real wealth. The book is full of strategies and real success stories from 14 gym owners who made $1M net worth. You can download it for FREE on Kindle until Feb. 16. Get it here: https://www.amazon.com/dp/B0CTKNP5VD P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Chris (1:54) What is Millionaire Gym Owner? (5:21) Investment strategies for gym owners (11:32) Reinvesting in your fitness business (19:26) The fastest path to becoming a millionaire (22:46) Leverage for business growth and risk (34:30) How to approach business growth (37:37) Retirement planning for gym owners (41:50) Functional retirement vs. actual retirement (48:06) The most surprising success story from the book (50:26) How to look at money and managing expenses (55:11) Final takeaway from Millionaire Gym Owner (58:10) Where to go if you want to find Chris

John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Joe Meglio (https://www.instagram.com/joemeglio567/?hl=en) from GameChanger Fitness (https://gamechangerfit.com/). Joe, who is on track to open 12 locations, shared the systems and processes that helped his small group personal training gyms reach $3M in revenue. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Joe (2:21) Starting his gym business (5:30) Evolving his business model (15:18) Expanding the gym business and unit economics (22:37) Branding a gym (25:12) Launching a new location and marketing strategies (31:54) Owning and running 7 gym locations (33:53) Staffing and compensation (38:19) Quality control and sales strategies at the gyms (43:41) John's $10k/mo business idea (45:51) Using social media to sell (48:42) The secret sauce to running a business (51:06) Services offered at the gym (52:57) Tracking and measuring success for coaches (57:18) Where to go if you want to find Joe

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Devin Gage (https://gagestrengthtraining.com/) and Jeff Schumacher (https://engagepersonaltraining.com/), where they discuss the acquisition of a struggling gym at equipment value. Devin and Jeff plan to turn the gym around, marking it as their sixth location opened in the past 18 months. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Devin and Jeff (2:13) Gym concept and expanding to 7 locations (10:06) Acquiring a struggling gym and scaling the business (17:01) Finding a good operator and hiring staff (19:09) Budgeting and improving a fitness facility (26:37) Managing quality control for locations (32:47) Scaling a gym business with multiple locations (38:00) Scaling to 100 locations in 10 years? (39:22) Mitigating the risks in a gym business (44:01) Using EOS to grow a gym business (48:41) Advice for gym owners wanting to run multiple gyms (51:20) Where to go if you want to find Devin and Jeff

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Tim Carroll from 908 Athletics (https://www.instagram.com/908athletics/?hl=en) to talk about building a profitable CrossFit business, buying gym real estate, and how creative partnerships led to multiple tenants covering Tim's million-dollar mortgage. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Tim (4:11) Opening multiple CrossFit gyms (8:52) Economics of both locations (12:56) The key to scaling CrossFit gyms (17:10) Tim's new training concept (25:48) Buying gym real estate and subleasing (34:57) What's next for Tim? (37:04) Managing multiple locations (41:15) CrossFit and landlord challenges (46:46) Working with a spouse (49:00) Being a CrossFit athlete and gym owner (51:44) Where to go if you want to find Tim

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Daniel Chaffey (https://www.instagram.com/dc1andonly/) of CrossFit Louvre (https://crossfitlouvre.com/) to talk about the systems and processes behind running the biggest chain of affiliates in the world. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Daniel Chaffey (7:24) Running the biggest affiliate in the world (13:17) Servicing his members (18:25) Member retention strategies (26:11) The importance of having a front desk receptionist (31:28) Using a guest register (35:36) Hiring and training a front desk receptionist (39:47) Employee compensation and retention (51:25) Career progression and development for coaches (1:02:04) Personal training vs. CrossFit (1:11:49) Outro

John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are back with Kaleda Connell (https://www.instagram.com/heykaleda/?hl=en), the CEO of Kilo (https://usekilo.com), for round two of the 2023 Gym World Worldwide Worldwide Recognition Awards. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing the Kilo team (2:04) Rookie of the year (18:52) Honorable mentions (32:02) Weirdest trend (40:45) Predictions for 2024 (51:03) Dream guest for 2024 (57:45) Best moment from 2023 (1:08:25) Wrap up

John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez reunite with Kaleda Connell (https://www.instagram.com/heykaleda/?hl=en), the CEO of Kilo (https://usekilo.com), to share the nominees of the first ever Gym World Worldwide Worldwide Recognition Awards. They highlight the top guests and concepts featured on Gym World in 2023. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing the Kilo team (3:35) Favorite guest of 2023 (17:21) Fit pro you would bet it all on (28:19) Gym concept you would bet it all on (38:49) Biggest winner (48:39) Biggest loser (1:01:34) To be continued…

Cassie Day, Instagram influencer and content strategist for the fitness industry, shares her killer content strategy for selling $85k/mo in training on Instagram. They discuss building a content strategy for a gym, getting coaches to create content, selling through Instagram, and managing a healthy work-life balance.

John Franklin (https://twitter.com/johnisbuilding?la...) is joined by special guests, Mark Fisher (@markfisherhumanbeing) and Stu Brauer (https://www.instagram.com/wtfgymtalk/?hl=en), to talk about the risks associated with franchising. They highlight why understanding these risks is important and how making the wrong choices can lead to heavy financial losses. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Intro (0:45) What's going on with Xponential Fitness? (7:34) Becoming a franchisee (10:49) What is the Federal Disclosure Document? (12:23) Benefits of franchising (20:51) Financial perks of franchising (24:54) Risks of franchising (35:02) Key factors for success in franchising (38:59) How to choose a good concept (52:15) Other franchising red flags (57:12) Can you turnaround an underperforming franchise? (1:00:22) Where to go if you want to find Mark and Stu

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Joe Riggio, the founder of Varsity House Health & Performance (https://www.instagram.com/varsityhouse/?hl=en). Despite his success with running a 7-figure gym, Joe is shifting gears. He's now focusing on a side project that he believes will be more profitable: opening 20 small group personal training gyms. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Joe Riggio (2:01) What is Varsity House? (6:27) The process of owning and building Varsity House (18:53) Transitioning from large group to small group (25:12) Calls to action, marketing strategies, and offers (30:34) Should gym owners do their own marketing? (36:03) The power of using the 6-week challenge (39:47) Sales strategies, packaging & pricing (45:31) Joe's new personal training concept (51:14) The recruiting process and hiring staff (58:20) The leadership team and staff compensation (1:05:16) Opening 20 small group personal training gyms (1:11:53) Where to go if you want to find Joe