In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Haylin Alpert from Core Principles Personal Training (https://www.coreprinciplespt.com/). They dove into the unique business model that’s helping Haylin earn $300k from a space under 600 sq ft.

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Show Notes:

(00:00) Introducing Haylin

(3:48) What is Core Principles Personal Training?

(6:51) Refining the gym business over time

(16:31) Haylin's unique model

(19:34) Packaging and pricing

(22:39) Evolving the sales process

(31:49) What's next for Core Principles Personal Training?

(39:32) Marketing strategies

(44:29) Staffing

(45:43) Lead nurture and class scheduling

(53:30) Final advice from Haylin

(57:51) Where to go if you want to find Haylin