Gym World Worldwide

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Daniel Davidson from CrossFit Main Line (https://crossfitmainline.com/) to chat about his unique approach to growing his member base through strategic acquisitions. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Daniel (2:14) Starting and growing a chain of CrossFit gyms (14:27) Built-on gym acquisitions (21:26) Valuating gyms (24:28) Economics of CF Main Line (30:54) Managing the gyms and marketing (37:31) Buying a building (49:09) What is CF Collective? (1:06:24) What's next for CF Main Line? (1:09:45) Where to go if you want to find Daniel

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Dan Purington from Woodslawn Fitness (https://crossfitwoodslawn.com/) about his unique approach to running a CrossFit affiliate that brings in $50k per month. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Dan (3:09) What is Woodslawn Fitness? (7:56) Breaking down the space (12:16) Pivoting models & growing through semi-private training (17:59) Revenue streams (25:14) Staffing the gym and utilizing a smaller space (33:48) Advice for gym owners wanting to pivot (42:36) Marketing and selling (50:04) Can you offer CrossFit using a small group model and be successful? (58:48) Starting from scratch (1:01:12) Where to go if you want to find Dan

In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez talk with Sam Tooley (https://www.instagram.com/coach.samtooley/) from Alpha Fit Club (https://alphafitclub.com/) about his impressive journey from unpaid coach to earning $250k on Instagram, then to running gyms with $360k in profits, and finally, franchising a boutique group fitness studio that's generating 7-figures. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Sam (6:24) Building a personal brand online (13:37) Transitioning to a brick-and-mortar gym (21:16) Personal growth, resilience, and challenges in entrepreneurship (29:59) What is Alpha Fit Club? (35:18) The Garage Gym (43:20) Franchising Alpha Fit Club (50:07) Marketing strategies, and finding & hiring great staff (59:50) Why become an Alpha Fit Club franchisee? (1:01:58) The economics of Alpha Fit Club (1:06:06) Where to go if you want to find Sam

In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Haylin Alpert from Core Principles Personal Training (https://www.coreprinciplespt.com/). They dove into the unique business model that’s helping Haylin earn $300k from a space under 600 sq ft. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Haylin (3:48) What is Core Principles Personal Training? (6:51) Refining the gym business over time (16:31) Haylin's unique model (19:34) Packaging and pricing (22:39) Evolving the sales process (31:49) What's next for Core Principles Personal Training? (39:32) Marketing strategies (44:29) Staffing (45:43) Lead nurture and class scheduling (53:30) Final advice from Haylin (57:51) Where to go if you want to find Haylin

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Chris Travis from Seattle Strength & Performance (https://www.seattlesp.com/) to talk about the nuances of staffing and different approaches to compensating coaches. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Chris (1:42) What is Seattle Strength & Performance? (7:47) Packaging and pricing (15:20) Hiring and retaining talent (27:38) Challenges with staffing and new members (41:07) Coaching and marketing strategies (48:00) Employee benefits (51:55) Firing staff (56:50) Where to go if you want to find Chris

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez chat with Dai & Lisa Palmer from Gas Station Fitness & Nutrition (https://www.instagram.com/gasstation_fitness/) about their successful lead generation process. This strategy is generating an impressive 300 leads a month for both of their CrossFit gyms. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Dai & Lisa (4:56) Marketing tools that get the most leads (11:31) Lead gen cost breakdown (15:49) Lead nurture and sales strategies (26:02) Structuring a sales call (28:12) Tips for overcoming marketing roadblocks (35:51) The easiest way to nurture leads (37:05) How to make sure leads don't slip through the cracks (38:53) Advice for gym owners who want more members (47:48) Where to go if you want to find Dai & Lisa

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined again by Mark Fisher (https://www.youtube.com/c/markfisherhumanbeing) from Mark Fisher Fitness (https://markfisherfitness.com/). Together, they talk about effective strategies for growing a gym and running a successful fitness business. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Mark (3:07) Common gym ownership mistakes (7:43) Sales and marketing strategies (11:19) Approaching front-end offers (19:25) Benchmarks for gym owners and mentorship (21:17) Managing staff pay (24:52) Career growth and transparency in a fitness business (32:14) Where to go if you want to find Mark

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez reunite with James Pratt of Pratt Personal Training (https://www.instagram.com/prattpersonaltraining/) to talk about marketing strategies that have helped James get 650 members. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing James Pratt (2:35) What is Pratt Personal Training? (5:06) Growing to 650 members (7:24) Running a gym with a partner (11:10) Marketing strategies (19:18) Customizing programs (21:56) What's next for Pratt Personal Training? (24:02) Hiring and retaining staff (27:53) Why scale the business? (33:05) Where to go if you want to find James

In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Emily Strasfeld of Mark Fisher Fitness (https://markfisherfitness.com/). They break down the simple 3 step process that's helped Emily sell millions in gym memberships, even without previous sales experience. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Emily (4:41) Framework for handling objections (7:36) Common objections in gyms (8:58) Example 1: I need more time (13:07) Handling indecision in sales conversations (20:11) Example 2: It's too expensive (24:14) Empathy and confidence in sales conversations (30:39) Example 3: I need to talk with my partner (35:18) Final advice for gym owners (37:34) Where to go if you want to find Emily

In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Mike Bouranis (https://www.instagram.com/thestokedbrogi/) from Stoked Athletics (https://www.stokedathletics.com/). They discussed how Mike's used in-person events to grow his gym and get hundreds of leads for cheap. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Mike (3:47) What is Stoked Athletics? (14:19) Sales strategies (17:02) Branding in the fitness industry (20:06) Getting leads through gym events (24:46) Finding sponsors for events (28:59) Marketing strategies and challenges for gyms (38:58) Other marketing goods (46:19) Planning a yearly defining thing (51:48) Training pro wrestlers (56:29) Balancing work and personal life (58:17) Event ideas for older demographics (1:08:47) Where to go if you want to find Mike