John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez reunite with Kaleda Connell (https://www.instagram.com/heykaleda/?hl=en), the CEO of Kilo (https://usekilo.com), to share the nominees of the first ever Gym World Worldwide Worldwide Recognition Awards. They highlight the top guests and concepts featured on Gym World in 2023. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing the Kilo team (3:35) Favorite guest of 2023 (17:21) Fit pro you would bet it all on (28:19) Gym concept you would bet it all on (38:49) Biggest winner (48:39) Biggest loser (1:01:34) To be continued…

Cassie Day, Instagram influencer and content strategist for the fitness industry, shares her killer content strategy for selling $85k/mo in training on Instagram. They discuss building a content strategy for a gym, getting coaches to create content, selling through Instagram, and managing a healthy work-life balance.

John Franklin (https://twitter.com/johnisbuilding?la...) is joined by special guests, Mark Fisher (@markfisherhumanbeing) and Stu Brauer (https://www.instagram.com/wtfgymtalk/?hl=en), to talk about the risks associated with franchising. They highlight why understanding these risks is important and how making the wrong choices can lead to heavy financial losses. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Intro (0:45) What's going on with Xponential Fitness? (7:34) Becoming a franchisee (10:49) What is the Federal Disclosure Document? (12:23) Benefits of franchising (20:51) Financial perks of franchising (24:54) Risks of franchising (35:02) Key factors for success in franchising (38:59) How to choose a good concept (52:15) Other franchising red flags (57:12) Can you turnaround an underperforming franchise? (1:00:22) Where to go if you want to find Mark and Stu

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Joe Riggio, the founder of Varsity House Health & Performance (https://www.instagram.com/varsityhouse/?hl=en). Despite his success with running a 7-figure gym, Joe is shifting gears. He's now focusing on a side project that he believes will be more profitable: opening 20 small group personal training gyms. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Joe Riggio (2:01) What is Varsity House? (6:27) The process of owning and building Varsity House (18:53) Transitioning from large group to small group (25:12) Calls to action, marketing strategies, and offers (30:34) Should gym owners do their own marketing? (36:03) The power of using the 6-week challenge (39:47) Sales strategies, packaging & pricing (45:31) Joe's new personal training concept (51:14) The recruiting process and hiring staff (58:20) The leadership team and staff compensation (1:05:16) Opening 20 small group personal training gyms (1:11:53) Where to go if you want to find Joe

John Franklin (https://twitter.com/johnisbuilding?la...) talks to Greg Morrone, a gym owner who believes franchising is the best path for him to reach financial freedom. Together, they break down Greg's gym (https://thefitlabhoboken.com/), why he chose to become a franchisee, and the process behind opening 10 locations in the next 5 years. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Greg Morrone (3:49) What is The FIT Lab? (8:11) Packaging, pricing, onboarding, and growth (16:00) Coaching and retention (20:49) Investing in a fitness franchise (24:36) Opening 10 locations in the next 5 years (32:07) Why scale a fitness business via franchising? (36:37) Franchise costs and lease agreements (40:07) Financing options for fitness franchises (46:50) Selling gym franchises and wealth-building exit strategies (54:29) Opening a franchised gym with SBA loans (56:37) The process of opening Greg's first franchised gym (1:02:49) Being strategic with future franchised locations (1:10:24) Advice for gym owners wanting to start from scratch (1:14:12) Where to go if you want to find Greg

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez chat with Michael Keeler from Business For Unicorns (https://www.businessforunicorns.com/), a company specializing in gym mentorship. They dive into the shared characteristics of the most profitable gyms and discuss strategies for running a more successful fitness business. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Michael Keeler and BFU (2:29) What is the Gym Owner Benchmarks Report? (5:40) Rates, services, and profitability (10:12) Selling small group classes (12:15) Client engagement and marketing strategies (22:09) What keeps clients coming back? (28:29) Members, revenue, and profit margins (33:07) Do gyms use management software? (34:58) How do gyms get leads? (37:39) Referral marketing strategies (43:23) Leading and pitching low-barrier offers (53:27) Biggest challenges for gym owners (58:57) Financial benchmarks for gym owners (1:04:32) Which gyms are most profitable? (1:07:16) Final takeaway for gym owners (1:10:18) Where to go if you want to find Michael

John Franklin (https://twitter.com/johnisbuilding?lang=en) chats with Curtis Christopherson (https://curtischristopherson.com/), the owner of Innovative Fitness (https://www.innovativefitness.com/). Together, they break down the exact business model that's helped Curtis scale 17 locations, each averaging $100k/mo. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Curtis Christopherson (1:32) What is Innovative Fitness? (4:05) Packaging and pricing (5:54) Economics of a personal training location (11:41) Marketing and retention strategies (15:21) Community-building in the gym (24:00) Adapting to COVID in the fitness industry (30:27) Client engagement and programming (34:37) The hiring and onboarding process (44:39) Additional studio operations and systems (48:03) Customer service in the fitness industry (50:21) Finding a work-life balance as an entrepreneur (55:40) Where to go if you want to find Curtis

John Franklin (https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez caught up with Chris Cooper, the CEO of Two-Brain Business (https://twobrainbusiness.com/), to delve into the powerful insights from the latest State of the Industry report. This fancy guide tells us what the best coaching gyms are doing, so you can make smarter, data-driven decisions for your gym. If you haven't already, download a FREE copy of the report here: https://twobrainbusiness.com/data/ P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Chris Cooper (1:41) What is the State of the Industry? (7:39) Thoughts on CrossFit HQ (14:53) Average Net Owner Benefit (18:54) Gym revenue and expenses (23:14) Average membership and profitable models (32:53) Training models vs. class sizes (37:05) Are most gyms running a broken model? (41:46) Effective Hourly Rate for gym owners (45:20) Why data-driven insights are important for gyms (48:18) How Chris turned around his struggling gym (51:55) How to run a successful gym (54:35) Identifying weaknesses and improving operations (1:00:16) Marketing insights (1:03:19) Where to go if you want to find Chris

John Franklin (https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez talk to Giancarlo Regni (https://www.instagram.com/realgstrength/), the owner and CEO of G-Strength Philly (https://g-strength.com/). From broke gym owner to making $200k/yr, Giancarlo shares how a rideshare gig turned into a lead machine, and a referral program that boosted his monthly revenue by $10,000. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Giancarlo Regni (2:47) Getting paid to get leads (7:02) Moving from a bedroom to a facility (10:32) Growing the business (12:25) Opening the first location (16:30) Evolving his model (18:48) Packaging, pricing, and scaling (26:05) Hiring & staffing locations (30:12) Location economics and lessons learned (35:24) Marketing and sales strategies (38:57) Revenue per location (41:31) Why are small group training models profitable? (43:39) What's next for Giancarlo? (46:15) Advice for those who want to start a gym (47:49) The best referral campaign for gym owners (51:30) Using social media, reviews, and SEO (58:28) Where to go if you want to find Giancarlo

John Franklin (⁠https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez reunite with Dan Trink (https://www.instagram.com/dantrink/?hl=en) from The Fort NYC (https://www.thefortnyc.com/). Last time we talked about their content strategy. Now, Dan's unpacking the strategy that drives their gym's profits. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Dan Trink (2:20) CrossFit dreams and career paths (8:33) How Dan got his start in the industry (11:10) Hiring good people and staff treatment (16:24) Challenges of creating career stability (21:23) Do gym owners need to be present in the gym? (25:42) Training, packaging & pricing at The Fort NYC (27:59) Discussing 2-week paid trials (29:53) The sales process and nurturing strategies (35:33) Setting client goals & building community (40:47) Opening The Fort flagship location (43:16) Buildout and rent costs in NYC (51:12) Small group personal training design & philosophy (1:00:22) Creating content for social media (1:05:38) Using paid ads & expanding business with paid traffic (1:10:09) What's next for The Fort? (1:12:54) Where to go if you want to find Dan