Gym World Worldwide

Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they talk to Mark Fisher (https://www.youtube.com/channel/UCpI_I0QUkOsTOVi-HYS-y1g) about his latest book, packed with proven strategies to help gym owners get more leads and more clients. 👉 Grab your FREE copy here: www.gymmarketingsecretsbook.com P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 🔥 Show Notes: (00:00) Introducing Mark (1:27) The little book of gym marketing secrets (5:00) How to fix your gym website (11:27) Positioning, headlines, and language (22:51) Run a successful gym with Kilo (visit https://usekilo.com/) (23:24) Front-end offers (33:49) Selling the benefits of your product (37:20) Gym branding (39:21) Lead generation strategies (48:58) Using sell by chat (54:15) Lead follow-up strategies (58:10) What do the top gym owners do? (1:00:56) How to get Mark's book

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Sarah and Chris Amenta from SoCal Weightlifting Club (https://www.socalwlc.com/) to chat about how they grew the largest weightlifting gym in America and now generate $50k/month. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Sarah and Chris (1:35) What is SoCal Weightlifting Club? (7:59) Challenges of growing a weightlifting club (11:11) Onboarding, packaging, and pricing (16:09) Classes, members, and coaching (24:02) Creating weightlifting events and competitions (31:09) Run a successful gym with Kilo (visit https://usekilo.com/) (32:39) What is Onyx? (40:00) The staff and influencer gyms (43:53) Marketing strategies for attracting new clients (50:51) Reducing retention (55:04) What's next for the gym business? (57:15) Where to go if you want to find Sarah and Chris

Keith and Riley from KOR4 Elite Fitness chat about their unique gym concept combining Orange Theory, Barry's Boot Camp, and CrossFit. They discuss coaching efficiency, profit margins, and future expansion plans. They also share insights on building a successful gym business partnership without external funding.

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) about his journey from a broke personal trainer to earning over $3M a year, and the playbook that made it possible. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes:  (00:00) Introducing Jon (6:31) Building and scaling a coaching business (16:26) Finding the right niche (23:11) Leveraging podcasts for networking and referrals (32:11) Content marketing for gym owners (40:36) Generating word of mouth marketing (45:06) Growing a gym with a podcast (52:52) Getting more gym clients (58:03) Using social media to grow a business (1:04:29) The importance of talking to prospects (1:11:04) Where to go if you want to find Jon

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Mike Baker (https://www.instagram.com/coachmikebaker/) to discuss the business model of BOLT Fitness & Performance Training (https://boltfitnessperformance.com/), generating $900k annually from semi-private and small group training. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes:  (00:00) Introducing Mike (2:22) What is BOLT Fitness & Performance Training? (8:13) Getting started in fitness (13:14) Evolving the business model (20:21) Adding and managing a sports performance program (31:51) Revenue breakdown (34:47) The sales process (38:09) Marketing strategy and reducing churn rates (43:36) What's next for Mike and the gym? (53:05) Where to go if you want to find Mike

Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they talk to Kieran Williams (https://www.instagram.com/kieran.garage/) from The Garage Gym (https://thegaragegym.co/) about his journey to growing a unique open access facility, despite having no prior background in gym operations. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes:  (00:00) Introducing Kieran (4:16) What is The Garage Gym? (12:56) Intentionally limiting gym capacity (16:13) Services offered and community events (21:20) Social media and content marketing strategy (28:04) Gym expenses and maintaining a clean gym space (35:44) Member autonomy and enhancing member experience (40:58) Plans for growth (45:11) Going from member to owner at The Garage Gym (53:18) Where to go if you want to find Kieran

Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they chat with Brandon Cullen (https://www.linkedin.com/in/playingguilty/), co-founder of MADabolic (https://madabolic.com/), about scaling the first strength-driven interval training franchise in the fitness industry. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes:  (00:00) Introducing Brandon (2:07) What is MADabolic? (6:50) Branding and marketing for a fitness franchise (14:01) Handling negative Google reviews (16:23) Targeting a specific client avatar (25:25) Designing a functional fitness space (29:34) Pricing strategy (35:37) Finding the right franchisee (41:56) Next steps for MADabolic (49:06) Interesting fitness concepts (57:28) Where to go if you want to find Brandon

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Evan Lindsay (https://www.instagram.com/evanclindsay/) to discuss how he acquires MADabolic (https://madabolic.com/) franchises for free and makes them profitable - all from his home in the Cayman Islands. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Evan (5:00) Acquiring franchises for free (7:09) What is MADabolic? (14:03) The economics (18:15) Making a gym profitable (23:38) Finding the right operator (28:43) Managing and retaining a remote team (36:54) Paying staff (38:28) Evaluating gym purchases (41:10) Costs and timelines for opening a MADabolic (46:22) What's next for Evan? (50:35) Promising franchise concepts (52:05) Where to go if you want to find Evan

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Mick Breuckner from Annex Sports Performance (https://www.instagram.com/annexsports/?hl=en) to break down his business model and how clear vision from day 1 helped him grow into running a 7-figure gym specializing in overhead throwing athletes. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes:  (00:00) Introducing Mick (00:57) What is Annex Sports Performance? (6:34) Space utilization (8:47) Staff and compensation (13:17) Packaging and pricing (14:29) Evolving the business (15:47) Marketing and selling a sports performance gym (18:45) Retaining athletes (23:02) Attracting and on-ramping athletes (26:27) Starting from scratch (29:24) Challenges of scaling a fitness business (35:16) Finding and developing talent (44:02) How to avoid shiny object syndrome (49:07) Where to go if you want to find Mick

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Pete Dupuis (https://www.instagram.com/pete_dupuis/?hl=en) from Cressey Sports Performance (https://www.instagram.com/cresseysportsperformance/?hl=en) to talk about the simple marketing strategy that doubled Pete's revenue. This strategy can help gym owners like you make more money, too. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Pete (7:12) Pete's background in the industry (15:33) What is Cressey Sports Performance? (20:22) Breaking down the business (28:18) Entrepreneurship, business partnership, and work-life balance (39:15) Challenges in marketing a sports performance gym (46:31) Positioning and niching down (55:20) The quick & dirty positioning exercise (1:09:45) Advice for gym owners (1:13:36) Where to go if you want to find Pete