Gym World Worldwide

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Milena Hrebacka (https://www.instagram.com/newbreedmilena/) from New Breed Design to discuss all aspects of exceptional gym branding and how to run successful gym events. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: New Breed Design - https://newbreed.design/ BOSS Thai Boxing (website) - https://bossthaiboxing.com/ BOSS Thai Boxing - https://www.instagram.com/bossthaiboxing/?hl=en  🔥 Show Notes: (00:00) Introducing Milena (3:20) Branding vs. marketing (6:45) Owning a martial arts studio (10:16) Gym rebrand case study: logo redesign (18:37) Custom gym merchandise (24:14) Gym websites (29:29) Challenges and solutions in branding (35:43) Identifying your gym's brand (38:03) Strategies for running successful gym events (44:26) Run a successful gym with Kilo (visit https://usekilo.com/) (44:58) Marketing tactics for gym events (47:11) How branding helps your gym grow (54:54) Where to go if you want to find Milena

🌎 In this live episode, Mateo Lopez reunites with Nick Page (https://www.instagram.com/nickpage_nx/) from The Trainer Page to share how he expanded his large group training gym from 5 to over 350 clients in 2 years. They dive into the systems that fueled his growth and why he transitioned from small group to large group training. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: The Trainer Page - https://www.instagram.com/the_trainerpage/ The Trainer Page (website) - https://www.thetrainerpage.com/  🔥 Show Notes: (00:00) Introducing Nick and his gym ownership journey (10:57) Transitioning from small group to large group (12:09) Class and training structure (13:06) The space and benefits of large group training (17:56) Packaging and pricing (19:51) Growth strategies for large group (23:22) Marketing and lead acquisition strategies (36:03) Run a successful gym with Kilo (visit https://usekilo.com/) (36:35) The sales process (48:23) Building community and brand awareness (57:31) The staff (1:00:25) What's next for Nick and the gym? (1:02:02) Where to go if you want to find Nick

🌎 Mateo Lopez is joined by Nick Castiglia (https://www.instagram.com/ottawamartialarts/?hl=en) from Gracie Barra to discuss his journey from managing a gym to opening his first with just $2,000 in recurring revenue, and now owning 3 jiu-jitsu super gyms with over 1,000 members. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Gracie Barra - https://www.instagram.com/gbbarrhaven/ Gracie Barra (website) - https://graciebarra.com/ottawa-on-canada/ Legacy Martial Arts Consulting - https://www.instagram.com/legacymaconsulting/?hl=en Legacy MAC (website) - https://legacymaconsulting.com/ 🔥 Show Notes: (00:00) Introducing Nick (7:31) Becoming a successful MMA coach (11:48) Managing a gym and lessons learned (15:23) Opening the first location (20:04) Making the gym profitable (24:26) Scaling the gym business  (27:57) Run a successful gym with Kilo (visit https://usekilo.com/) (28:31) Growing gym businesses during COVID (33:43) The secret to scaling a successful gym business (36:03) The systems and processes of the gyms today (42:50) Becoming Papa Nick and building community (47:52) Common mistakes gym owners make (49:26) Managing a healthy work-life balance (52:27) Where to go if you want to find Nick

🌎 In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Brendan Kalijundic from Kalsamrit Martial Arts (https://www.instagram.com/kalsamritgym/?hl=en) to discuss how he built a martial arts gym with 700 members and earns $200k a year from fight nights. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Kalsamrit Martial Arts (Website) - https://kalsamrit.com/martialarts/ Durham Fight Series - https://www.instagram.com/durhamfightseries/ Brendan's Charity - https://heartsformartialarts.com/ 🔥 Show Notes: (00:00) Introducing Brendan (1:27) Transitioning from professional fighter to gym owner (3:52) Opening the gym and making mistakes (10:35) Economics, packaging and pricing (13:49) Staffing and scheduling (18:27) How to make a gym more profitable (19:57) Marketing and sales strategies for a martial arts gym (28:46) They key to a successful kids program (30:19) Run a successful gym with Kilo (visit https://usekilo.com/) (30:52) Hiring staff, quality control, and retention (35:41) Expanding the gym (37:14) How to run successful martial arts events (49:17) Hearts for Martial Arts Foundation (51:19) Where to go if you want to find Brendan

Mike Doehla, the mastermind behind an 8-figure online nutrition coaching business, joins John Franklin and Mateo Lopez to share his journey from entrepreneurship to personal fulfillment. He discusses the pivotal role of community and referrals in client success. Learn about the emotional transition after selling a business and the significance of genuine engagement in your work. Plus, discover what many coaches are missing and Mike’s insights on branding that go beyond mere marketing. Tune in for a blend of humor and hard-won wisdom!

🌎 In this live episode, John Franklin (https://www.instagram.com/johnisbuilding/) reunites with Brian Bott from Aspire Fitness to discuss the process of running a 7-figure semi-private training business. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Brian - https://www.instagram.com/brianbottfitness/?hl=en Aspire Fitness (Rumson) - https://www.instagram.com/aspirerumson/ Aspire Fitness (Colts Neck) - https://www.instagram.com/aspirecoltsneck/ 🔥 Show Notes: (00:00) Introducing Brian (1:01) What is Aspire Fitness? (5:23) Packaging and pricing (8:00) Small group training vs. semi-private training (10:00) Transitioning from large group to a smaller model (17:58) Pricing and scheduling semi-private sessions (21:02) Run a successful gym with Kilo (visit https://usekilo.com/) (21:35) Operating two locations (27:31) Positioning the gym (31:43) Brian's career path and advice for gym owners (36:02) Maintaining a strong business partnership (38:11) Buying a million-dollar building (43:23) Other moneymaking tips (47:28) Where to go if you want to find Brian 🎙️ Listen On: Apple - https://podcasts.apple.com/ca/podcast/gym-world-worldwide/id1659702465 Spotify - https://open.spotify.com/show/7ehb62i9zloZmyBPNEg1vs

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite in studio with Dan Trink and Kyle Fields from The Fort NYC to break down their series of small group training gyms and how they grew revenue by $100k in 1 month. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: Dan - https://www.instagram.com/dantrink/?hl=en Kyle - https://www.instagram.com/kyle.from.the.fort/ The Fort NYC - https://www.instagram.com/thefortnyc/ 🔥 Show Notes: (00:00) Introducing Dan and Kyle (3:13) Media spend and creating content (8:16) Writing blogs and weekly newsletters (12:09) What matters most in business? (14:28) What is The Fort NYC? (19:11) Opening a new gym and managing multiple locations     (22:53) Run a successful gym with Kilo (visit https://usekilo.com/) (23:26) Packaging and pricing strategies (37:23) Challenges of a seasonal gym business (43:17) How to make an extra $100k in 1 month (46:41) Staffing multiple locations (50:51) What's next for The Fort NYC? (54:12) Tracking client training and results (59:20) Where to go if you want to find Dan and Kyle

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are back with Gym World favorites Cassie Day (https://www.instagram.com/cassiedayyy/?hl=en) from All Day Fit and Dane McCarthy (https://www.instagram.com/mccarthydane/?hl=en) from The Athletic Clubs to break down the exceptional community-building strategies they use in their gyms. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 📱 Socials: All Day Fit - https://www.instagram.com/alldayfit.co/?hl=en The Athletic Clubs - https://www.instagram.com/the.athleticclubs/?hl=en 🔥 Show Notes: (00:00) Introducing Dane and Cassie (3:07) Squad training vs. teams training (9:24) Building community in the gym (12:33) Classes and marketing (21:32) Gym events and social media (30:22) Expanding and interesting new concepts (33:33) Secret gym mentorship (35:40) Gym ownership and future plans (38:12) Run a successful gym with Kilo (visit https://usekilo.com/) (38:45) Advice for business growth (43:56) Where to go if you want to find Dane & Cassie

🌎 John Franklin (https://www.instagram.com/johnisbuilding/) sits down with Kevin Higgins (https://www.instagram.com/kevinnhigginss/) in studio to talk about the grind behind Stonefitt Performance (https://www.stonefittperformance.com/) and its massive kids program that now serves 550 members. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. 🔥 Show Notes: (00:00) Introducing Kevin (1:30) What is Stonefitt Performance? (6:53) Starting and growing the gym (8:18) Scheduling and programming (11:17) Running a successful kids program (18:15) Run a successful gym with Kilo (visit https://usekilo.com/) (18:48) Advice for gym owners (21:37) Expanding the gym, marketing, staff, and community (32:45) Future plans for Stonefitt Performance (34:52) Improving systems and processes for the second location (44:08) Where to go if you want to find Kevin

Brian Sanders, a top-ranked nutrition podcaster, shares exciting insights about his innovative gym, Sapien Center. He discusses its unique model emphasizing community and holistic wellness. The conversation dives into how they generate significant revenue through engaging events and collaborations. Brian highlights the importance of creating an inviting atmosphere and memorable community experiences. He also reflects on the financial journey and marketing strategies vital for fostering a strong, dedicated membership base.