
Gym World Worldwide
Gym World is a weekly show about making money in the fitness industry.
Join the co-founders of Kilo, John Franklin and Mateo Lopez, as they interview some of the industry's most successful entrepreneurs.
Latest episodes

Feb 28, 2025 • 1h 2min
Gym owner opens 3 franchises after 11 years in business
🌎 In this episode, Mateo Lopez chats with John Farkas (https://www.instagram.com/coachjohnfarkas/?hl=en) about running his own gym, Blue Ocean Fitness (https://www.instagram.com/blue_ocean_fitness/), and his transition to managing multiple Alloy Personal Training franchise locations. They also discuss key marketing and staffing strategies for gym owners.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:Blue Ocean Fitness (website) - https://blueoceanfitness.net/Alloy Ballwin - https://www.instagram.com/alloyballwin/?hl=enAlloy Claymont - https://www.instagram.com/alloyclaymont/?hl=enAlloy Wildwood - https://www.instagram.com/alloywildwood/?hl=en🔥 Show Notes:(00:00) Introducing John(2:44) What is Blue Ocean Fitness?(18:36) Run a successful gym with Kilo (visit https://usekilo.com/)(19:08) Impact of COVID on the gym (24:00) Transition to Alloy Personal Training franchise(28:19) Evaluating new locations(33:43) Launching a gym franchise(38:28) Marketing strategies for gym owners(44:23) Managing multiple gym franchise locations(47:10) Staffing and talent acquisition (51:58) Monitoring success and performance(57:15) Advice for scaling a gym business(1:00:32) Where to go if you want to find John

Feb 21, 2025 • 1h 11min
The gym where trainers start a gym for $18
🌎 In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) is joined by Steve Pirt (https://www.instagram.com/pirtnation/) to discuss his innovative fitness franchising concept—FlexWerk Fitness, the world’s first co-working space for fitness professionals. They dive into how FlexWerk is empowering personal trainers to become their own bosses and explore its potential for international growth.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials:FlexWerk Fitness - https://www.instagram.com/flexwerkfitness/FlexWerk Fitness (website) - https://flexwerkfitness.com/🔥 Show Notes: (00:00) Introducing Steve and his career journey(7:26) Developing the FlexWerk concept(19:38) What is FlexWerk Fitness?(24:37) Run a successful gym with Kilo (visit https://usekilo.com/)(25:09) FlexWerk Fitness business model(43:51) Supporting fitness professionals(51:43) Revenue breakdown and expansion plans(1:02:15) Client experience (1:06:58) What's next for FlexWerk Fitness?(1:09:46) Where to go if you want to find Steve

Feb 14, 2025 • 59min
How much rent should you pay for your gym?
🌎 John Franklin ( https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Stu Brauer (https://www.instagram.com/wtfgymtalk/?hl=en) about expanding your gym, finding the right space, and using a formula to determine how much rent your next gym can afford.P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.📱 Socials: The Gym Real Estate Company - https://www.instagram.com/gymrealestate/?hl=enThe Gym Real Estate Company (website) - https://gymrealestate.co/🔥 Show Notes:(00:00) Introducing Stu(2:05) Gym real estate market overview(10:43) Strategies for expanding gym locations(17:42) Calculating ideal square footage for gym expansion(23:13) Evaluating the need for additional space (33:53) Run a successful gym with Kilo (visit https://usekilo.com/)(34:27) Recommended operating expenses(43:36) The future of boutique fitness and open gym models(51:44) Adding wellness concepts to gyms(56:57) Where to go if you want to find Stu

Feb 7, 2025 • 58min
This CrossFit gym owner makes $90k/mo
🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Joe Tepe (https://www.instagram.com/jtepelv/?hl=en) to discuss his three gyms. They dive into the details of running three distinct gyms in Vegas, each with a unique concept, and how these businesses collectively generate $90k/month in revenue.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
The Strip CrossFit - https://www.instagram.com/thestripcrossfit/?hl=en
Tread Vegas Fitness - https://www.instagram.com/treadvegas/?hl=en
The Strip Barbell - https://www.instagram.com/thestripbarbell/?hl=en
🔥 Show Notes:
(00:00) Introducing Joe
(2:18) Running three gyms in Las Vegas
(13:08) The CrossFit gym
(23:06) Run a successful gym with Kilo (visit https://usekilo.com/)
(23:38) Staffing the gyms
(27:02) Marketing and cleaning the gyms
(31:21) The Barbell gym and partnerships
(39:05) The cost of the gyms
(45:22) The Bootcamp gym and expansion
(56:23) Where to go if you want to find Joe

Jan 31, 2025 • 1h 3min
Selling a gym that made $34M in 13 years
🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Mark Fisher (https://www.instagram.com/markfisherhumanbeing/?hl=en) to dive into the process of selling his gym, Mark Fisher Fitness (https://www.instagram.com/mffclubhouse/).
👉 Read Mark's blog post: https://businessforunicorns.com/management-and-leadership/why-mark-fisher-sold-mark-fisher-fitness/
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Business for Unicorns - https://www.instagram.com/businessforunicorns/
Business for Unicorns (website) - https://businessforunicorns.com/
🔥 Show Notes:
(00:00) Introducing Mark
(3:54) Selling Mark Fisher Fitness
(9:23) What is Mark Fisher Fitness?
(11:35) The decision to end the 6-week snatched program
(27:54) The process of finding a buyer
(31:39) Valuation, financing, and the role of lawyers
(51:25) Run a successful gym with Kilo (visit https://usekilo.com/)
(51:57) Timeline of the sale
(56:31) Final thoughts and lessons learned
(59:25) Where to go if you want to find Mark

Jan 24, 2025 • 47min
How to triple your gym's growth in 6 weeks
🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez are back with Chris Cooper (https://twobrainbusiness.com/) to talk about his new book, The Golden Hour, and how gym owners can grow their business in just 1 hour a day with a 6-step framework.
Grab your copy here: https://a.co/d/h0clg2z
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
The Golden Hour Challenge - https://twobrainbusiness.com/golden-hour-resources/
🔥 Show Notes:
(00:00) Introducing Chris
(1:31) What is The Golden Hour book?
(7:19) What Chris's Golden Hour routine looks like
(9:25) Projects for gym owners
(11:33) What is The Golden Hour Challenge?
(15:15) Success stories
(25:46) Run a successful gym with Kilo (visit https://usekilo.com/)
(26:18) The importance of consistency and productivity
(35:23) Retention and staff engagement
(38:09) The Two-Brain Business Summit
(44:20) Where to go if you want to find Chris

Jan 17, 2025 • 46min
How to be the #1 gym in your city
🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) to discuss his latest book and how it can help gym owners dominate their local market.
Grab your copy here: https://a.co/d/6lbez7C
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
🔥 Show Notes:
(00:00) Introducing Jon
(1:12) What is The Obvious Choice?
(6:32) Human Optimized Marketing System (HOMS)
(8:43) Growing a gym management software business
(11:55) How to become better at marketing
(19:49) Run a successful gym with Kilo (visit https://usekilo.com/)
(22:41) Leapfrog skills and leapfrog learning
(31:55) Hiring and incentivizing employees
(39:34) Copywriting vs. Business writing
(43:03) Where to go if you want to find Jon

Jan 10, 2025 • 1h 1min
This gym owner got 3,000 members with no paid ads
🌎 John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Mike Orefice (https://www.instagram.com/mikey_orefice/) from Iron Vault about how he leveraged social media and branding to build a 7 figure business with 3,000 members in just 5 years.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
📱 Socials:
Iron Vault - https://www.instagram.com/iron.vault
Iron Vault (website) - https://ironvault.company/
🔥 Show Notes:
(00:00) Introducing Mike
(1:35) What is Iron Vault?
(9:16) Brand and content strategy
(24:37) Marketing and sales
(29:39) Membership models
(33:42) Run a successful gym with Kilo (visit https://usekilo.com/)
(34:14) Influencer gyms and refining systems
(41:41) Revenue streams and events
(49:51) Handling negative reviews
(57:30) Future plans and where to go if you want to find Mike

Jan 3, 2025 • 1h 8min
Gym owner opens 7 powerlifting gyms in 4 years
Thomas Lilley, the innovative owner of Zero Weakness, shares his remarkable journey of expanding his powerlifting gym chain to eight locations in just four years across three countries. He discusses the importance of mentorship and how strong coaching fosters community. Thomas dives into successful pricing strategies and the significance of standardizing equipment to enhance efficiency. He also reveals common pitfalls for gym owners and emphasizes the delicate balance between coaching excellence and effective business management.

12 snips
Dec 27, 2024 • 42min
This gym owner started a gym with just $12
Amanda Fritscher, the dynamic owner of Lionheart Gym, shares her incredible journey of starting a gym with just $12. She discusses the challenges she faced and highlights the significance of personal connections in the fitness world. Amanda reveals innovative marketing strategies and the importance of community in growing her business. From expanding services to integrating unique offerings like coffee culture, she emphasizes building a strong gym culture. Her insights on leadership and sustainable operation are valuable for anyone looking to thrive in the fitness industry.