Join John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez as they chat with Brandon Cullen (https://www.linkedin.com/in/playingguilty/), co-founder of MADabolic (https://madabolic.com/), about scaling the first strength-driven interval training franchise in the fitness industry. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes:  (00:00) Introducing Brandon (2:07) What is MADabolic? (6:50) Branding and marketing for a fitness franchise (14:01) Handling negative Google reviews (16:23) Targeting a specific client avatar (25:25) Designing a functional fitness space (29:34) Pricing strategy (35:37) Finding the right franchisee (41:56) Next steps for MADabolic (49:06) Interesting fitness concepts (57:28) Where to go if you want to find Brandon

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Evan Lindsay (https://www.instagram.com/evanclindsay/) to discuss how he acquires MADabolic (https://madabolic.com/) franchises for free and makes them profitable - all from his home in the Cayman Islands. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Evan (5:00) Acquiring franchises for free (7:09) What is MADabolic? (14:03) The economics (18:15) Making a gym profitable (23:38) Finding the right operator (28:43) Managing and retaining a remote team (36:54) Paying staff (38:28) Evaluating gym purchases (41:10) Costs and timelines for opening a MADabolic (46:22) What's next for Evan? (50:35) Promising franchise concepts (52:05) Where to go if you want to find Evan

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Mick Breuckner from Annex Sports Performance (https://www.instagram.com/annexsports/?hl=en) to break down his business model and how clear vision from day 1 helped him grow into running a 7-figure gym specializing in overhead throwing athletes. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes:  (00:00) Introducing Mick (00:57) What is Annex Sports Performance? (6:34) Space utilization (8:47) Staff and compensation (13:17) Packaging and pricing (14:29) Evolving the business (15:47) Marketing and selling a sports performance gym (18:45) Retaining athletes (23:02) Attracting and on-ramping athletes (26:27) Starting from scratch (29:24) Challenges of scaling a fitness business (35:16) Finding and developing talent (44:02) How to avoid shiny object syndrome (49:07) Where to go if you want to find Mick

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez reunite with Pete Dupuis (https://www.instagram.com/pete_dupuis/?hl=en) from Cressey Sports Performance (https://www.instagram.com/cresseysportsperformance/?hl=en) to talk about the simple marketing strategy that doubled Pete's revenue. This strategy can help gym owners like you make more money, too. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Pete (7:12) Pete's background in the industry (15:33) What is Cressey Sports Performance? (20:22) Breaking down the business (28:18) Entrepreneurship, business partnership, and work-life balance (39:15) Challenges in marketing a sports performance gym (46:31) Positioning and niching down (55:20) The quick & dirty positioning exercise (1:09:45) Advice for gym owners (1:13:36) Where to go if you want to find Pete

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sat down with Daniel Davidson from CrossFit Main Line (https://crossfitmainline.com/) to chat about his unique approach to growing his member base through strategic acquisitions. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Daniel (2:14) Starting and growing a chain of CrossFit gyms (14:27) Built-on gym acquisitions (21:26) Valuating gyms (24:28) Economics of CF Main Line (30:54) Managing the gyms and marketing (37:31) Buying a building (49:09) What is CF Collective? (1:06:24) What's next for CF Main Line? (1:09:45) Where to go if you want to find Daniel

In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Dan Purington from Woodslawn Fitness (https://crossfitwoodslawn.com/) about his unique approach to running a CrossFit affiliate that brings in $50k per month. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Dan (3:09) What is Woodslawn Fitness? (7:56) Breaking down the space (12:16) Pivoting models & growing through semi-private training (17:59) Revenue streams (25:14) Staffing the gym and utilizing a smaller space (33:48) Advice for gym owners wanting to pivot (42:36) Marketing and selling (50:04) Can you offer CrossFit using a small group model and be successful? (58:48) Starting from scratch (1:01:12) Where to go if you want to find Dan

In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez talk with Sam Tooley (https://www.instagram.com/coach.samtooley/) from Alpha Fit Club (https://alphafitclub.com/) about his impressive journey from unpaid coach to earning $250k on Instagram, then to running gyms with $360k in profits, and finally, franchising a boutique group fitness studio that's generating 7-figures. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Sam (6:24) Building a personal brand online (13:37) Transitioning to a brick-and-mortar gym (21:16) Personal growth, resilience, and challenges in entrepreneurship (29:59) What is Alpha Fit Club? (35:18) The Garage Gym (43:20) Franchising Alpha Fit Club (50:07) Marketing strategies, and finding & hiring great staff (59:50) Why become an Alpha Fit Club franchisee? (1:01:58) The economics of Alpha Fit Club (1:06:06) Where to go if you want to find Sam

In this episode, John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Haylin Alpert from Core Principles Personal Training (https://www.coreprinciplespt.com/). They dove into the unique business model that’s helping Haylin earn $300k from a space under 600 sq ft. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Haylin (3:48) What is Core Principles Personal Training? (6:51) Refining the gym business over time (16:31) Haylin's unique model (19:34) Packaging and pricing (22:39) Evolving the sales process (31:49) What's next for Core Principles Personal Training? (39:32) Marketing strategies (44:29) Staffing (45:43) Lead nurture and class scheduling (53:30) Final advice from Haylin (57:51) Where to go if you want to find Haylin

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez sat down with Chris Travis from Seattle Strength & Performance (https://www.seattlesp.com/) to talk about the nuances of staffing and different approaches to compensating coaches. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Chris (1:42) What is Seattle Strength & Performance? (7:47) Packaging and pricing (15:20) Hiring and retaining talent (27:38) Challenges with staffing and new members (41:07) Coaching and marketing strategies (48:00) Employee benefits (51:55) Firing staff (56:50) Where to go if you want to find Chris

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez chat with Dai & Lisa Palmer from Gas Station Fitness & Nutrition (https://www.instagram.com/gasstation_fitness/) about their successful lead generation process. This strategy is generating an impressive 300 leads a month for both of their CrossFit gyms. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Dai & Lisa (4:56) Marketing tools that get the most leads (11:31) Lead gen cost breakdown (15:49) Lead nurture and sales strategies (26:02) Structuring a sales call (28:12) Tips for overcoming marketing roadblocks (35:51) The easiest way to nurture leads (37:05) How to make sure leads don't slip through the cracks (38:53) Advice for gym owners who want more members (47:48) Where to go if you want to find Dai & Lisa