In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez chat with Jon Goodman (https://www.instagram.com/itscoachgoodman/?hl=en) about his journey from a broke personal trainer to earning over $3M a year, and the playbook that made it possible.

P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.

🔥 Show Notes:

(00:00) Introducing Jon

(6:31) Building and scaling a coaching business

(16:26) Finding the right niche

(23:11) Leveraging podcasts for networking and referrals

(32:11) Content marketing for gym owners

(40:36) Generating word of mouth marketing

(45:06) Growing a gym with a podcast

(52:52) Getting more gym clients

(58:03) Using social media to grow a business

(1:04:29) The importance of talking to prospects

(1:11:04) Where to go if you want to find Jon

A smarter way to market your gym, with Jon Goodman