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In this episode, host Mateo Lopez chats with Tina Morin, owner of MSC Strength gym and expert in fitness events. Tina reveals how she drives over half of her leads through community events and strategic partnerships. She emphasizes the importance of collaboration with local businesses and shares successful strategies like joint giveaways and engaging fundraisers. Tina also discusses her journey from corporate finance to gym ownership, highlighting her passion for personal training and community-building in the fitness industry.
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Quick takeaways
- Authentic partnerships with like-minded local businesses enhance visibility and generate leads effectively in the fitness industry.
- Systematic event planning and clear agreements with partners are essential for maximizing success and client engagement.
Deep dives
Authenticity in Client Engagement
Engagement with potential clients in the fitness industry should stem from genuine interest and authenticity. It is important to avoid collaborations with individuals or businesses that do not align with one's own values or practices, as this can feel disingenuous. The speaker highlights the discomfort associated with a partnership where the other party lacks enthusiasm for fitness, emphasizing the need for authentic connections. For example, prioritizing relationships with local businesses or vendors that share a commitment to health and fitness creates a more credible experience for clients.
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