In this episode, host Mateo Lopez chats with Tina Morin, owner of MSC Strength gym and expert in fitness events. Tina reveals how she drives over half of her leads through community events and strategic partnerships. She emphasizes the importance of collaboration with local businesses and shares successful strategies like joint giveaways and engaging fundraisers. Tina also discusses her journey from corporate finance to gym ownership, highlighting her passion for personal training and community-building in the fitness industry.