In this episode, John Franklin (https://www.instagram.com/johnisbuilding/) and Mateo Lopez sit down with Sarah and Chris Amenta from SoCal Weightlifting Club (https://www.socalwlc.com/) to chat about how they grew the largest weightlifting gym in America and now generate $50k/month.
P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out.
Show Notes:
(00:00) Introducing Sarah and Chris
(1:35) What is SoCal Weightlifting Club?
(7:59) Challenges of growing a weightlifting club
(11:11) Onboarding, packaging, and pricing
(16:09) Classes, members, and coaching
(24:02) Creating weightlifting events and competitions
(31:09) Run a successful gym with Kilo (visit https://usekilo.com/)
(32:39) What is Onyx?
(40:00) The staff and influencer gyms
(43:53) Marketing strategies for attracting new clients
(50:51) Reducing retention
(55:04) What's next for the gym business?
(57:15) Where to go if you want to find Sarah and Chris
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