In this live episode, John Franklin (⁠https://twitter.com/johnisbuilding?la...) and Mateo Lopez are joined by Emily Strasfeld of Mark Fisher Fitness (https://markfisherfitness.com/). They break down the simple 3 step process that's helped Emily sell millions in gym memberships, even without previous sales experience.

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Show Notes:

(00:00) Introducing Emily

(4:41) Framework for handling objections

(7:36) Common objections in gyms

(8:58) Example 1: I need more time

(13:07) Handling indecision in sales conversations

(20:11) Example 2: It's too expensive

(24:14) Empathy and confidence in sales conversations

(30:39) Example 3: I need to talk with my partner

(35:18) Final advice for gym owners

(37:34) Where to go if you want to find Emily