Gym World Worldwide

Mateo Lopez dives in deep with Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) to discuss Mark's own super successful fit biz: Mark Fisher Fitness (https://markfisherfitness.com/)   What is Mark Fisher Fitness MFF? (2:55) Getting snatched in a 6-week program (6:52) Mark discusses the ups and downs of revenue from the 6-week challenge (10:10) Charing premium prices for a premium experience (12:09) Making millions by providing value (19:06) What gym owners should think about according to MFF (26:26) How MFF gets people to come into the gym (30:52) There's a way to be persistent and not be annoying (34:00)  Getting people to sign up for free offers (38:12) Why it's important to understand the sales process (44:27) Selling a high-ticket program (47:52) Awesome trainers in your gym matter (50:02) The most common problem people are coming to MFF (51:23) The best way to do email marketing (56:21) Using ChatGPT to write content (1:02:06)

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Nick Page (https://www.instagram.com/nickpage_ttp/?hl=en), the owner & founder of The Trainer Page, about undervalued Instagram strategies that help him generate over $15k/mo. Introducing Nick Page (0:35) How Nick's business evolved (1:09) Nick talks Instagram strategies (7:16) Just DM your followers and take action (12:03) How do you get people to follow you? (18:36) Why running a contest is effective when done right (21:07) Instagram will stop you at some point (26:32) The importance of having social proof & a social presence (29:29) How do you come up with post ideas? (33:01) Getting more leads on social (40:10) How do you manage all the leads? (47:29) What kind of reply rate should a gym owner be expecting? (51:08)

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Jack Wheeler (https://www.instagram.com/360fitnesspt/?hl=en), the founder, CEO and co-owner of 360 Fitness Personal Training. Introducing Jack Wheeler (0:30) Running a 7-figure gym that makes $100k/mo (2:29) Jack’s VIP shake program (6:44) Sales numbers per month (14:01) Social proof on all sides of the gym (20:19) Why Jack’s Facebook Ads work so well (30:10) Jack explains his marketing process to get leads (38:18) How to use social proof photos as a part of your ads (48:34) Jack talks conversion rates & client retention (57:02)

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) discuss LifeTime Fitness’s transformation and a viral gym that claims to be “the best gym in the f***ing world.”  LifeTime Fitness increases prices (0:50) LifeTime’s dynamic pricing (3:45) How gym owners should price their services (9:20) Why do people pay $300/mo to workout LifeTime (13:15)  LifeTime’s pickleball strategy (17:18) What gym owners can learn from Lifetime (24:00) The greatest gym in the f***ing world (27:08) Fusion Gym’s big opening  (31:08) Fusion Gym’s response (33:30)  Fusion Gym expands to the fitness capital of the world (40:35)

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Dani & Jason Brown about building a massive coaching business via Instagram. Introducing Dani & Jason Brown (0:40) What is the Conjugate Method? (5:38) Selling a programming business? (12:00) Selling $250k in online programs (15:33) Jason’s advice for building an online training business (22:56) Growing a 50k-person Instagram following (25:22) Instagram tactics (29:30) Jason’s core offer (35:30) Jason’s epic Garage Gym (42:39) Rating TikTok Garage Gyms (44:37) The best powerlifting gym in Boston (48:38) Being a garage gym consultant for rich people (55:20) Overrated or underrated: Ice baths (59:56) The sumo deadlift high pull (1:02:19) Greens powder (1:08:39) Natty or not content (1:11:12) Fasted cardio (1:18:19)

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHumanBeing) discuss a viral gym that claims to be “the best gym in the f***ing world.” The best gym in the f***ing world (0:42) The front man for the best gym in the f***ing world (9:05) The economics for the best gym in the f***ing world (17:07) Financing the best gym in the f***ing world (23:19) The business plan for the best gym in the f***ing world (26:02) Takeaways for gym owners (35:43) Kilo gym management software tattoos (36:15) Selecting a profitable niche in fitness (39:10) The Glute Guy (39:55) Knees Over Toes Guy (48:55) The Vertical Jump Guy (52:20) Metal Workout (59:40)

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Dan Trink and Kyle Fields, the co-founders of The Fort NYC, about how they use social media to make $350k/mo from their gyms.    Introducing Dan Trink and Kyle Fields. (0:02)   The current state of the fitness industry and how it has changed.  (3:01)   Writing vs. video content for fit pros (6:36)   How fitness influencers actually get in shape (14:05)   Reacting to Joel Seedman (17:10)   The Fort’s social strategy (21:08)   The Fort’s content rhythm (29:19)   How to produce high-quality content (33:18)   How CrossFit gyms are changing their business model  (40:52)   Podcasting for gyms (45:04)   Lead costs (48:43)   The importance of focus when creating content (57:00)   Red light therapy (59:38)  Influencer gyms (1:04:59)   Fitness in the metaverse (1:10:39)   Cold plunges (1:17:16)

John Franklin (https://twitter.com/JohnIsBuilding) and Mark Fisher (https://www.youtube.com/@MarkFisherHu...) talk about the business of fitness with Pete Dupuis (https://www.instagram.com/pete_dupuis/), the co-founder of Cressey Sports Performance. Show notes: Pete’s relationship with Sahil Bloom (2:36) How to get successful people to work with you? (5:35) Pete’s content strategy How to be the Seth Godin (15:06) How to set boundaries and say no (21:36) Where Pete gets inspiration (24:20) Pete’s writing process. (41:20) Twitter vs. Instagram for growing an audience (43:56) Using Twitter to test ideas (50:57) What kind of gym Pete would build if he was starting today? (55:06) The misconception about social media followings (59:15) How to hire coaches and personal trainers (1:09:26) Othership raises $9M to expand their social bathhouse concept (1:11:48)

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Jay Wein (https://www.instagram.com/dicey_mcsorely/) bring you the best (& worst) stories from the Gym World. Show notes: Can you be a fat personal trainer? (0:23) Is there a market for overweight personal trainers (6:50) Planet Fitness’s new marketing campaign was inspired by dick pill commercials (10:44) The Bear Cave releases a short report on Planet Fitness (16:56) LA Fitness’s new concept is a mall food court but for fitness studios (21:38) Virtual reality fitness app FitXR wants you to sculpt in the metaverse (33:07) ISSA’s TikTok ad campaign. Do certifications matter in fitness? (43:45) Enjoyed the show? •Get our newsletter: https://johnisbuilding.beehiiv.com/su... •Buy our gym management software at https://UseKilo.com

John Franklin (https://twitter.com/JohnIsBuilding), Mateo Lopez, and Mark Fisher (https://www.youtube.com/@MarkFisherHu...) talk about Zumba and bad price increases. Strava’s weird price increase (0:20) How not to raise prices at your gym (9:14) The worse price increase in fitness history (11:52) Zumba’s 6 Week Transformation Program (26:31) Is Zumba the best fitness business of all time? (35:24) Zumba Instructor Network + Zumba’s music business (50:44) Beto Perez (55:18) Enjoyed the show? •Get our newsletter: https://johnisbuilding.beehiiv.com/subscribe •Buy our gym management software at https://UseKilo.com •Subscribe to our Youtube channel: https://www.youtube.com/@Gym_World