John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠, Mateo Lopez, and Mark Fisher (https://www.youtube.com/channel/UCpI_I0QUkOsTOVi-HYS-y1g) sat down with David Thomas Tao (https://twitter.com/d_tao?lang=en) to talk about how he built and sold BarBend.com (https://barbend.com/) – the next great fitness content brand in the industry.

Show notes:

(00:58) Introducing David & being on the Forbes 30 Under 30 list

(05:26) What it's like being a Spirits writer 🥃

(09:33) What is BarBend.com and how did it start?

(13:10) How did David know starting a media company would work?

(16:08) Explaining Pillar4 Media and what they do

(23:09) Flying under the radar while building a massive brand

(27:39) What to do to drive more traffic to your page

(33:36) How can gym owners become the go-to source for training content?

(36:58) Quality vs. quantity of content

(40:03) Choosing the right social platform to post

(43:25) How to balance posting content across different socials

(46:06) What parts of the fitness industry are on an uptrend?