Vince Gabriele, gym owner and marketing expert, discusses how he generated 7-figures in revenue by structuring his small-group training model. Topics include pricing, gym footprint efficiency, transitioning from large to small-group, showcasing specialization, squirrel marketing, using Facebook ads, components of a solid marketing plan, successful client offers, the value of 6-week challenges, and building wealth outside the gym.
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Quick takeaways
Reaching out to unconverted leads and following up with potential clients is essential for building a successful gym.
Having a strong digital presence, including running effective Facebook ads and having a well-designed website, is crucial for marketing a gym.
Creating enticing offers, such as 6-week challenges, can attract potential clients and create a sense of urgency.
Deep dives
Maximizing Leads and Referrals
One of the first steps to building a successful gym is to reach out to unconverted leads. By contacting those who have previously expressed interest in the gym or attended events, you can make them an offer and potentially convert them into paying clients. Additionally, reaching out to past clients and asking for referrals can be an effective way to bring in new business. Following up with leads and potential clients is crucial as people often need multiple interactions before making a decision.
Focusing on Core Marketing Strategies
When it comes to marketing, having a strong digital presence is key. This can include running Facebook ads and having a well-designed website that captures visitor information. While Facebook ads may be less effective than in previous years, they can still produce a return on investment if done correctly. However, it's important to remember that Facebook ads are just one part of a comprehensive marketing strategy. In addition to digital efforts, community involvement and word-of-mouth marketing are also important. Hosting events, partnering with other businesses, and participating in local activities can all contribute to attracting new clients.
Effective Offers and Challenges
Creating enticing offers is crucial to attracting potential clients. While different offers may work for different gyms, it's essential to test and find what resonates with your target audience. One popular approach is offering challenges, such as a 6-week program, that help participants achieve their fitness goals. Challenges can create a sense of urgency and motivate individuals to take action. It's important to strike a balance between giving people what they want (e.g., fast results) and what they need (e.g., long-term habits) when designing offers.
Building Multiple Streams of Income
While focusing on building a successful gym should be the initial priority, there may come a time when gym owners are ready to expand and create additional revenue streams. However, it's crucial to establish a solid foundation before branching out. This can include having efficient operations, strong marketing systems, and a profitable gym model. Once the gym is thriving, owners can consider diversifying their income by starting new businesses, investing in real estate, or seeking other opportunities. The key is to have a strong primary business that provides the time and resources to explore these additional ventures.
Continual Growth and Marketing Assets
A key principle of successful marketing is continual growth and the use of marketing assets. Building upon past successes and continually improving marketing strategies is crucial for sustained growth. Creating marketing assets, such as books and other resources, can be valuable in attracting leads and generating interest over time. These assets can be used repeatedly to generate leads and establish expertise within the industry.
John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Vince Gabriele (https://www.instagram.com/vgabriele71/?hl=en) – gym owner, author, and a marketing expert with a whole host of fitness business projects on his resumé – about how he structured his small group training model to generate 7-figures in revenue.