John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Vince Gabriele (https://www.instagram.com/vgabriele71/?hl=en) – gym owner, author, and a marketing expert with a whole host of fitness business projects on his resumé – about how he structured his small group training model to generate 7-figures in revenue.
Check out https://www.vincegabriele.com/ to snatch a free copy of The Ultimate Guide to Marketing Your Gym.
Show notes:
(1:11) Introducing Vince & how he got started in the gym space
(6:07) Becoming a gym consultant to help other gym owners
(8:42) Generating 7-figures in revenue
(10:19) Packaging & pricing a small group personal training model
(15:54) The importance of your gym's footprint & efficiency
(17:56) How do you successfully transition from large- to small-group?
(20:55) Making the max amount of $ with the least amount of people
(24:35) What it means to "showcase your steak"
(26:49) Vince explains the "squirrel marketing" mindset
(28:15) Facebook ads can still work for you
(31:18) The marketing glove – important pieces in your marketing
(36:19) How to get more leads & turn around a gym for the better?
(39:59) Three components of a solid marketing plan
(41:43) What are today's most successful offers to attract clients?
(46:45) 6-week challenges will get people to come to you
(48:01) Advice to build wealth outside the gym
(51:39) Building a second revenue stream
