Gym World Worldwide

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Mike Doehla (https://www.instagram.com/mikedoehla/?hl=en), the former CEO and Co-founder of Stronger U Nutrition, about how he bootstrapped a nutrition business and sold it for 8-figures. Show notes: (1:26) What is Stronger U Nutrition? (2:49) How Mike got into the nutrition business (6:28) Pricing nutrition programs & client numbers (11:29) How the business grew without paid marketing (15:20) Mike's system to managing thousands of clients (17:43) How do you have a work-life balance when scaling a biz? (19:31) What made Stronger U more successful than anyone else? (24:08) Mike discusses his social media strategy (29:02) How Mike hired the best coaches for Stronger U? (35:33) Advice for gym owners trying to add nutrition to their biz (38:40) Selling Stronger U Nutrition for 8-figures (43:16) The importance of doubling down on your strengths (45:54) How do you sell healthy habits? (54:55) Why Facebook is the best platform & how to use it (1:02:27) Navigating life after retiring & selling a business (1:04:16) Predicting opportunities in the fitness/nutrition industry (1:09:20) AI in the fitness industry (1:12:26) What's next for Mike?

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk to Angelo Medici, a senior VP at Live Oak Bank (https://www.liveoakbank.com/), where he reveals exactly how gym owners can use the bank to build their wealth really fast. Show notes: (1:39) What is Life Oak Bank and SBA lending? (6:12) What makes a gym bankable? (aka, good target to get a loan) (9:09) What is the debt service coverage ratio? (11:48) How can gym owners value their business? (13:33) Example of a deal structure as a buyer with SBA (15:51) Benefits of SBA lending (17:47) How can gym owners qualify for an SBA loan? (18:47) What do payments & rates look like for a $1M loan? (23:17) How do interest rates affect a business's value? (25:53) Can you borrow from other lenders to put equity into an SBA? (28:17) What does the SBA timeline & process look like? (33:41) Can you have multiple SBA loans? (37:35) If you're not profitable, can you still qualify for a loan? (39:06) How do banks calculate a gym's EBITDA number? (42:31) The BEST use of an SBA loan (46:27) If I profit more, am I obligated to pay off the loan faster? (48:15) What is a line of credit and how does it work? (52:49) Where should gym owners look for a broker? (55:10) I have no experience in business, can I still qualify for a loan?

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Jeff Schumacher, the Co-Founder of Engage Personal Training (https://engagepersonaltraining.com/), about how he opened 3 gyms in 10-months. Jeff provides insight for gym owners on how to run and scale multiple profitable gyms.   Show Notes: (0:36) Introducing Jeff Schumacher (3:47) The most difficult part of running multiple gyms (5:19) Explaining Engage Personal Training–why it works so well (9:38) The economics of Engage locations (15:00) The secret to obtaining high profit margins (17:00) How do you run a gym successfully with 2 staff members? (23:26) Jeff's strategies & offers to get bodies in the door (27:49) Why great customer-service is important (30:44) How Jeff finds the right operator & staff for his gyms (33:44) What's the onboarding process like? (36:23) Where does the cash come from to open a new facility? (37:58) How are staff members compensated at Engage? (42:26) Breaking down the costs of opening multiple locations (44:18) Would Jeff ever consider franchising? (47:05) Buying real estate vs. renting for multi-location (49:16) Launching a new location Out-of-State

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠, Mateo Lopez, and Mark Fisher (https://www.youtube.com/channel/UCpI_I0QUkOsTOVi-HYS-y1g) sat down with David Thomas Tao (https://twitter.com/d_tao?lang=en) to talk about how he built and sold BarBend.com (https://barbend.com/) – the next great fitness content brand in the industry.   Show notes: (00:58) Introducing David & being on the Forbes 30 Under 30 list (05:26) What it's like being a Spirits writer 🥃 (09:33) What is BarBend.com and how did it start? (13:10) How did David know starting a media company would work? (16:08) Explaining Pillar4 Media and what they do (23:09) Flying under the radar while building a massive brand (27:39) What to do to drive more traffic to your page (33:36) How can gym owners become the go-to source for training content? (36:58) Quality vs. quantity of content (40:03) Choosing the right social platform to post (43:25) How to balance posting content across different socials (46:06) What parts of the fitness industry are on an uptrend?

John Franklin (⁠https://twitter.com/JohnIsBuilding)⁠ & Mateo Lopez are joined by Mark Fisher  (https://www.youtube.com/@MarkFisherHumanBeing) to discuss semaglutides–diabetes drugs that are creeping their way into the fitness industry. Show Notes: (0:42) What are semaglutides? (2:20) WeightWatchers buys a telehealth company (5:01) Semaglutides will be easier to market (11:18) Mark's hot take on Ozempic (15:05) Will these drugs disrupt the fitness industry? (18:26) Pharmaceuticals are a big business (22:03) Beachbody's in an ideal position to hop on this opportunity (24:41) Why gym owners should care (31:25) Get a free shirt from Mateo

Vince Gabriele, gym owner and marketing expert, discusses how he generated 7-figures in revenue by structuring his small-group training model. Topics include pricing, gym footprint efficiency, transitioning from large to small-group, showcasing specialization, squirrel marketing, using Facebook ads, components of a solid marketing plan, successful client offers, the value of 6-week challenges, and building wealth outside the gym.

John Franklin (https://twitter.com/JohnIsBuilding) sits down with Brian Bott (https://www.instagram.com/brianbottfitness/?hl=en), the Founder of Aspire Fitness, to talk about the fundamental business processes behind running multiple gym locations that generate 7-figures and owning 7-figures in real estate. Show notes: (0:44) Introducing Brian's gym & his training structure (2:52) The transition from one to two gym locations (5:53) Packaging agreements & pricing memberships (8:16) Brian talks margins – explaining the 44% model (9:53) Pros and cons of the 44% model (12:35) How do you track all of your client data? (16:12) Monitoring coaching, responsibilities, and compensation (20:42) How to successfully run multiple gym locations (23:26) The problem with large group gyms & mistakes they make (29:57) Brian discusses the process of buying his building (34:39) The importance of having an agreed-upon price (36:16) What is a Right of First Refusal in real estate? (37:27) Coming up with $1.1M to purchase a building (40:27) The hardest part of the buying process (41:59) Next steps – opening a 3rd location vs. buying a struggling gym (45:35) Finding a way to make the gym work in your town (49:44) Can you run a fitness business with zero overhead? (51:57) Fitness entrepreneurship – take big risks when you're young (56:00) Final words of advice from Brian

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Kaleda Connell (https://twitter.com/KaledaConnell) – the CEO of Kilo (https://usekilo.com), a gym software with marketing and website automation to make gym owner's lives easier – about lessons learned over the years when growing a business and the importance of updating your Google Business profile. Show notes: (1:26) Introducing Kaleda & Kilo (4:01) How John & Mateo connected with Kaleda (6:27) What are SOPs? (8:23) Lessons learned over the years as a gym owner (10:55) How to approach hiring people with no experience (14:58) Tips for gym owners to improve their online presence (16:52) The biggest mistake gym owners make on their socials (19:33) Why updating your Google Business profile matters (21:39) The first thing people look for before looking at a business' website (25:14) How to bump your biz to the top of Google (28:11) The biggest mistake on gym websites that hurt leads & how to fix it (30:55) Should gym owners hide or share their pricing? (32:22) Are gym owners passionate about their websites? (36:07) How to stand out in a crowded market & get more leads (38:11) How to have the most success with software (40:20) A new service to help rank your gym #1 on Google

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez talk with Andrea Savard (https://www.instagram.com/asavard_firepower/) – a Two-Brain Business mentor and the co-owner of Reebok CrossFit FirePower – where she shares the ups & downs, and twists & turns of using real estate as a financial lever. How Andrea got started in real estate (1:18) The economics of buying a large gym (6:20) What Andrea wouldn't do when buying a gym (11:33) Top- and bottom-line for the gym (16:59) The beginning of Andrea's 7-year nightmare (18:02) How much goes into finding a sufficient property to buy (23:43) What happens when a deal falls through (25:53) Finding money again for a new building (30:46) I bought a space right when the pandemic hit. Now what? (34:11) What if we bought a farm and moved our gym to a rural setting? (42:46) Selling yet again. The gym still needs a home… (46:19) Real estate strategies from a real estate veteran (50:19) Advice for gym owners wanting to get into real estate (56:13) The importance of starting small (59:05) The one thing gym owners should never do (1:02:17)

John Franklin (https://twitter.com/JohnIsBuilding) & Mateo Lopez chat with Cassie Day (https://www.instagram.com/cassiedayyy/?hl=en) — an award-winning personal trainer and the Founder & CEO of All Day Fit — about all things social media and how to make big money by creating organic content.   Introducing Cassie Day & her gym All Day Fit (1:53) The inspiration behind a lane gym & what it is (5:38) How much money does ADF bring in? (10:54) Getting clients through organic social posts without using ads (12:15) Planning out marketing content for the full year (15:27) Why creating content that provides value to others is important (19:04) How to create high-quality content (24:04) Biggest lessons learned from having a digital marketing/content creation background (27:39) The four-week cycle of content & content team (32:05) How to turn leads into clients via social media (36:13) Offering a "hot commodity" service that sells out (40:50) Building a personal brand vs. a gym brand (45:35) Be the expert & stand out — where do you find inspiration? (51:02)