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Gym World Worldwide

How she makes $500k/yr from online training

Sep 1, 2023
Melissa Shevchenko, an online fitness coach with a $500k/yr business, discusses how she grew her business without a big following. Topics include getting clients on social media, packaging and pricing services, using Facebook for lead conversion, retaining clients, and long-term program goals.
51:37

Podcast summary created with Snipd AI

Quick takeaways

  • Melissa's success in online coaching is driven by her ability to build a personalized and supportive community where clients feel comfortable and can connect with each other.
  • Melissa emphasizes the importance of taking action, starting even without all the answers, and seeking guidance from a coach or mentor who has already achieved success in the field of online coaching.

Deep dives

Melissa Shevchenko's Journey to Online Training

Melissa Shevchenko started her fitness career working in a corporate job, which she hated. She eventually transitioned to personal training and opened her own gym in 2015. In 2016, she started exploring online training and enrolled in John Goodman's OTA one course. When the COVID-19 pandemic hit in 2020, Melissa had to shut down her gym and fully transitioned to online training. Since then, she has experienced exponential growth in her online business, with her biggest month earning $70,000. She now focuses on coaching women who want to achieve sustainable lifestyle changes and overcome their struggles with yo-yo dieting and mindset. Melissa offers a 6-week course that breaks down fat loss, nutrition, and mindset, and also provides ongoing coaching and accountability through Zoom calls and her own Facebook community. She has found success in building her business organically through referrals, social media presence, and consistent content creation.

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