John Franklin (https://twitter.com/JohnIsBuilding) and Mateo Lopez sat down with Melissa Shevchenko (https://www.instagram.com/fitgirlsrock.melissa/), an online fitness coach whose business profits $500k/yr, to talk about how she grew a big business without having a big following.
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Show notes:
(1:29) Introducing Melissa & how she started her online coaching business
(3:27) Peak in-person training revenue vs. online coaching
(5:29) How to get clients on social media
(7:50) Who does Melissa target?
(8:46) How Melissa packages and prices her services
(13:39) Using Facebook and top-notch customer service to convert leads into clients
(17:58) How Melissa draws people into her Facebook Group
(20:21) How Melissa's husband got involved in the business
(22:45) Why Melissa transitioned from in-person training to online coaching
(28:50) How does Melissa retain clients after her 6-week challenge
(32:08) Does a target market help build a better community?
(33:10) What Melissa's long-term program entails
(35:14) What are Melissa's goals for the business?
(38:54) What does Melissa's marketing look like?
(39:34) What skillsets do you need to be an online coach?
(41:15) What does the sales process look like?
(43:31) Overcoming imposter syndrome
(47:34) Melissa's advice for starting an online business
(49:59) Where to go if you want to find Melissa
